Want to increase your Instagram engagement, but wondering how to do it? Well, you’re not alone!
Instagram has become one of the biggest and fastest growing social media platforms with more than 800 million active users. Whether you’re a blogger, influencer or a business who wants to market its brand online and gain an organic following, Instagram is the best choice for you!
But, let’s first understand what exactly Instagram Engagement is?
By Instagram engagement, we’re talking about the number of loyal and organic followers you have on your Instagram account as well as their degree of interest, involvement, and dedication towards your posts, videos, stories, and other content.
To grow your reach and audience, it is important to increase your engagement rate. And therefore, this is one of the main goals of every influencer. But, due to the constant change in Instagram algorithm, and a high amount of competition between many brands and influencers, it’s quite difficult to increase Instagram engagement.
But, theirs is no need to worry as here we’ve compiled 8 easy to implement tactics that can help you improve Instagram engagement in no time.
So, let’s get started.
1. Identify your niche
The first step to becoming a successful Instagram influencer is to know your niche or area of expertise.
Just because your favorite influencer is doing something and is earning a lot, doesn’t mean you should do it too. For example, you see a successful fashion influencer having a great amount of following on Instagram. And, you thought that you should start doing the same, even if you don’t have the slightest knowledge or interest in it.
But, this is a very wrong approach. Before choosing a niche, it is important to ask yourself these 2 important questions-
- Are you genuinely passionate about it?
- Do you have enough knowledge and expertise in it?
Based on these questions, pick a niche that truly interests you. It can be anything such as food, travel, lifestyle, fashion, DIY crafts, or a combination of these.
Remember: what works for someone else may not work for you. Thus, always choose your niche wisely.
2. Write an interesting bio
After identifying your niche, you need to start creating a bio that immediately attracts people’s attention. A bio is something that a brand or potential follower sees first on your profile. So, it is important to make it as appealing and engaging as possible.
Always remember, your Instagram bio can make an impactful first impression on users. It just takes them a few seconds to scan your bio and decide whether they should follow you or not. Therefore, an interesting bio can bring you more followers than a boring one.
3. Make your Instagram feed attractive
Once you’ve written an interesting bio, it’s time to work on your Instagram feed. A visually appealing feed is very important especially if you’re trying to become an Instagram influencer.
You can choose a particular theme for your feed and edit your photos according to it. For editing, you can use various tools such as Lightroom, VISCO or in-built filters on Instagram. Also to give your feed an incredible visual appeal, take your photos in plenty of light and high-resolution.
Remember, when your feed looks goods and attractive, brands and users are more likely to follow you and like your photos.
4. Post content regularly
As an Instagram influencer, it is very important to know when and how often you should post on Instagram. There are many successful influencers who posts daily, while some posts 2-3 times a day or even a week.
According to various studies, the influencers who post daily or even 2-3 times a day are more likely to boost their engagement than those who post once or twice a week.
So, it is very important to make the right schedule to increase your reach and audience. Also, make sure that you stick to it.
But sometimes, it’s difficult to follow that particular schedule. And hence there are various tools like buffer, ripl, tailwind, etc. that can help you create and schedule your content in advance and set the date and time for posting. As a result, your content gets posted automatically without doing it yourself.
5. Share Stories
Sharing photos on your Instagram feed is not enough to be a successful influencer. Instagram stories are equally important and even more effective. Since its launch in 2016, Instagram stories have become a favorite tool of many influencers as well as the audience to share their personal images and videos.
Instagram stories allow you to create a series of images and videos that disappear after 24 hours. You can even add stories as ‘highlights’, even after they disappear. These highlights appear below your profile bio.
Where Instagram feed allows you to post polished images related to your theme, stories open up opportunities to publish more real and authentic content such as behind the scene pictures, pictures of your family and friends, etc. You can also add your personal touch and style to stories with the help of texts, filters, emojis, and other interactive tools such as polls, Q&A sessions, where you can invite the viewers to share their opinions as well suggestions for your next story or post.
You can even tag other accounts; add hashtags and location on your stories. This is an excellent way to build relationships and make your content discoverable to people who aren’t even your followers.
Therefore, stories allow influencers to build interactive stories. Moreover, it can also prove to be an effective tool in increasing your Instagram engagement.
6. Use interesting captions
An image or post without a caption is just like a book without a title. Posting the right photo is not of no use if your followers at not able to figure out its meaning. Thus, captions help in expressing the true meaning and feelings behind that photo.
Brands and potential followers look at your photos and read the caption to understand the meaning behind it. So, if you want to receive more engagement from brands and people around the world, follow these tips that can help you write a perfect caption-
- Your caption should be long and interesting.
- It should be relevant to your photo.
- It should be nicely written without any grammatical errors.
Pro tip: You can also tell a story behind that picture such as your experience while clicking it, your memory related to that photo, etc.
It takes a long time to draft a good and interesting caption. But, as you practice more and more, you can surely master this art in no time.
7. Choose the right Hashtags
Hashtags are very important because they enable your content to be explored by other Instagram users. Hashtags are popularly used in Instagram posts by all influencers and brands to increase their engagement.
Instagram allows you to use a maximum of 30 hashtags on your photos. And, choosing the right one is important for your Instagram strategy. According to a study, a post with at least one hashtag showed than 12.6 percent more engagement than those without even a single hashtag.
Many influencers think that using hashtags having high search volumes is good for the visibility of their posts. But, this is not always the case. High search volume hashtags come with high competition too. So, the chance of your post being discovered using these hashtags is very low. So, it is advisable to choose those hashtags that have decent search volumes because using these will make your content more discoverable.
Some of the tips you can follow while choosing the right hashtags are –
- Don’t use 30 hashtags in all your posts.
- Use trending hashtags that are relevant to your photo.
- Find the best hashtags by going through the posts of your competitors.
- You can even use a combination of hashtags with search volumes varying from 10,000 to 1 million.
8. Interact with your followers
Instagram is all about meeting new people and interacting with them. There are many people who invest their smallest amounts of time and energy into viewing and following your Instagram profile. And thus, it is important that you value them and their time and interact with them.
But, interacting with your followers should not be considered as a task. Rather, you should take out some time from your busy schedule to specifically engage with your followers. This not only improves your image but also helps in retaining the interest of your followers into your profile.
Here are some ways through which you can effectively communicate and engage with them on Instagram –
- Use Instagram Live video chat feature.
- Host giveaways and contests.
- Use polls and Q&A sessions.
- Follow, like and comment on other’s photos.
- Post at the right time, when you’re likely to get maximum engagement.
- Use call-to-action in your captions.
Thus, you can’t increase your Instagram engagement overnight. You need to be patient and make sure that you follow the above 8 tips and tactics efficiently.