“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” This comes from the CEO of Amazon, Jeff Bezos.
Social media is undeniably powerful. It can help you develop your business in several ways to help you become a successful business owner or marketer. But, to make it happen, you have to have adequate knowledge about the kind of platforms to use for marketing reasons and how to use them to receive the maximum ROI. A social media platform can gain recognition only when it has a huge following and credibility.
Although Facebook is the number one platform people use for advertising and marketing, lately, more and more people have started investing in Instagram. This is because Instagram has grown in popularity while Facebook slowly becomes outdated. So, nowadays, it makes more sense to use Instagram to build your business rather than any other social media platform. Clueless on how to use Instagram to grow your business? Here’s an answer: by taking advantage of Instagram Stories.
Instagram Stories is a feature that allows users to post photos and videos full of fun stickers and text, which vanish after 24 hours.
Here’s a crucial question: Why should you create and use Instagram Stories for marketing purposes rather than focusing wholly on making new Instagram posts? Here is why:
- They are fun and engaging.
- Instagram Stories has about 400 million daily active users!
- Although they vanish quickly, they have a significant impact.
Here are some amazing ways to boost your business through Instagram stories.
Collect customer feedback
Gathering feedback from your customers is critical to the growth of your business. After all, how will you know if your customers are happy about your products and services or if anything needs to be improved?
If you don’t take customer feedback, all you have left is a lot of guessing. Thus, it’s important to ask your customers for their opinions about your business once in a while. With Instagram Stories, collecting customer feedback is way easier and simpler. Also, it is extremely engaging and fun for your audience. All you have to do is to create a Story and use some interactive poll stickers!
Build your email list
Did you know Instagram Stories can develop your email marketing strategy? That’s true! With the Stories feature, you can collect more email subscribers and hence, grow your email list. How? Then, once you reach 10k or more followers, Instagram allows you to add links to your Stories. So, you will be able to add a link to your sign-up page.
Now, there’s something you have to remember. Every link in Instagram Stories are invisible, which means they are hidden under the “See More” button:
So, to ensure your customers figure out the hidden link in your Story, add a call to action (CTA) as well, like “Swipe up to sign up.”
Enhance your discoverability
Instagram Stories can also help you get a lot of local exposure for your brand. With the location stickers, you can let your audience know where you are at the moment, where your parties or charity meetings are, or where your store is located. With the help of location stickers, you will easily be able to drive more foot traffic to your store.
Here is an example of how brands use location stickers in their Stories:
Strengthen customer-brand relationship
If you want to grow your business, you need to convert your one-time customers into loyal ones. After all, the more people are loyal to your brand, the more you can earn. Now, to ensure your customers keep on buying products from your store or utilizing your services, you need to develop a closer relationship with them. Instagram Stories are your pathway to do that.
Here are a couple of ideas for Instagram Stories content that can strengthen the relationship with your customers:
- Create and share simple tutorials and DIY (i.e., “do it yourself”) videos.
- Interact with your audience by asking exciting questions.
- Thank your followers.
- Share user-generated content and show your customers that their content is important for you and appreciate it too.
Drive traffic to your blog
Content is king, truly! After all, producing and publishing an engaging blog post on your blog now and then can yield marvelous results like boosting your SEO, increasing your sales, or helping you connect better with your audience. But, you won’t attain any of that if no one knows about your new blog’s content. You have to remember that traffic won’t drive itself to your blog. So, promoting your new blog posts is essential.
Now, the finest way to drive more traffic to your blog is to share a lot of new content on social media platforms like Instagram. All you need to do is to create a Story where you inform your audience about your brilliant new blog post and add a link to it. That’s all! The news will spread like wildfire.
Here is an example:
Increase your sales
What better way to boost your sales than by sharing pictures and videos of your brand new products on social media platforms and inspiring people to visit your online store?
However, there’s a tiny problem with this strategy. In general, people don’t like being bombarded with dozens of ads every day that talk about new products, discounts, or special offers and dreadfully encourage you to “Shop Now!” Thus, the more ads of such kind you create and post, the more likely people will start unfollowing you. The solution, you ask? Instagram Stories, of course!
Instagram Stories is a fantastic place to inform your audience what is new in your store. Why? Because millions of people view Stories every day, and they disappear after 24 hours (so, your followers aren’t likely to feel overcome with marketing messages).
Ready to start using Instagram Stories for marketing purposes?
There are different ways you can use Instagram Stories to grow your business. Workaround whichever ones suit you and your business the best! Your Instagram stories will receive excessive views only when you have a high number of followers and viewers. For this, you need to increase your online visibility for your business and see people loving your Instagram and your brand. This is possible through WeJustSocial’s social-proof services. 54% of people will visit a website after getting a positive impression from others. Having a recognizable Instagram following is an effective way to show your positive worth!