Best moments of your life to share on Instagram

Introduction

While posting content on your Instagram, all you think of is user engagement in terms of likes, follows, and comments. Instagram possesses a voracious appetite for constant updates. Therefore, as the competition rises, you need to work towards posting high-quality content to keep the users coming back for more. It can be challenging to live up to the expectations of your followers and sustain goodwill among your target audience.

However, finding new ideas to post content, making it visually appealing and deciding when to distribute them is quite a task. Your ability to meet the demand for updated information is what drives more and more users to your Instagram account.

Adding a daily dose of excitement through your regular updates lets your users look forward to your content on Instagram. Thus, stay focused on the content quality and presentation instead of the number of posts you end up with. It is meaningless if your posts go unnoticed or get lost among the thousand other posts on Instagram.

If the followers do not feel transparency and connection with your content, they might just scroll down to other accounts. Thus, your efforts can then go down the drain. If you don’t want this to happen, post the best moments of life that are relatable to the Instagram users. This way they will be compelled to visit your page to find out further.  

Are you running short of ideas to create content on Instagram for your regular visitors?  Here are some best moments of life that can be shared on the Instagram page to earn more likes and comments.

According to a research,

500 million people use Stories every day.

1.     Special Occasions

Whether you are on a vacation or celebrating a festival or at a birthday party with your gang, do not forget to post pictures and let your whereabouts be known to your followers. Hence, adding information about the new place you visited or recommending an activity is a great value-add to your Instagram content. 

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Image source: Instagram

2.    What you are currently reading or listening

Telling your audience of what you like to read and watch shows off your good qualities in a subtle way. Thus, you can post a picture of books stocked up for your next read, or your current favorite novel magazine that you are reading. Or the television series you are glued to at the moment. This creates a good source of information for your followers. You may be listening to a classic melody during rains or enjoying a party song at a club with friends. Posting updates is essential to make your Instagram account fresh and rejuvenated.

3.     Workplace

If there is something very exciting at your workplace, do not hesitate to share it with your followers. Click a picture or shoot a video of your work desk and around. Moreover, you can zoom in your nameplate or desk organizer or anything that you wish to highlight to your users. You can also show off your hands working or typing at the desk. Thus, little details that will reflect on your work routine or workspace can be quickly captured and posted on Instagram. Let the post be honest so that users can connect with you.

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Image source: Instagram

4.     Daily routine

From how you start your day to your bedtime regime, you can post everything dramatic on your Instagram page. This will let your followers have a better understanding of you. It could be your breakfast or exercise routine, sharing minute details of your day will help you build a strong connection with your users. Moreover, you can click a picture of a meal or chasing your kids or a pet in the garden or anything disappointing or stressful during the day. The followers will understand you better when the tiniest of information is made available to them.

5.   Most liked shopping area or a restaurant you visit often

You can recommend a place in your city to buy something specific or a market for items at reasonable prices. Your favorite eating joint and its specialty can be posted on your Instagram page to let your followers stay updated. The best would be when you are out on a shopping spree or on a date with your loved one. Posting pictures or updates around your activities helps the users to peek into your personality and virtues. Thus, posting colorful pictures can make your account look vibrant and positive too.

6.   What went wrong

Not everything you try is a success. Let your users know of your failures and advise them on the do’s and don’t’s through your experience. Post about what worked and what did not so that your followers can avoid mistakes in their personal lives. Flaws are natural but wise is one who corrects it by learning from it. Therefore, write positive notes and post encouraging pictures to motivate others. Mistakes are also a great way to connect with each other. After all, to err is human, no?

7.   Reposting of archived blogs

Dig out something from your past posts that your visitors can relate to in the present. Do not wait for the visitors to explore your account and find it. Not many visitors will make efforts to do so. Repost your most liked or shared blog or a link or anything that you think will interest your Instagram visitors.

8.   Challenge you want your followers to take up

Add a challenge for your followers to try and ask them to share the results on your page. You may also try the same challenge and post about it to motivate others. It could be something trivial or a huge task, depending on the interest of your followers.

Conclusion

Do not worry about the pictures in your posts. To make the content real, you can add any relevant images like a coffee mug or a book or a shopping bag. This will make the users aware of what you are up to at the moment. Moreover, personal posts form a deeper connection for sure.

Understand the mindset of your target audience and create posts accordingly. Post what is relevant to your purpose and excite your visitors. A fashion-oriented post is of no use to a photographer or a businessman. Therefore, your content should be relevant, valuable, and unique in order to attract more users to your Instagram account.

Want to grow your Instagram account and become a successful influencer? Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

Most profitable niches for Instagram influencers

niche for Instagram influencers

Influencer marketing has taken the world by storm. It is a highly profitable industry where brands collaborate with influencers having a large amount of following on social media to promote their products and services.

Compared to other social media platforms, Instagram is the most lucrative option for influencers to grow their reach over different brands and companies.

So, are you thinking of becoming an Instagram influencer but don’t know what niches are worth your time and efforts?

Then guess what!

We’ve compiled a list of 5 most profitable niches to get started with today.

How much does an influencer actually earn?

A health and nutrition blogger, with 30K followers and a 7.3% engagement rate charges USD 325$ for a single Instagram post, or USD 825$ for a series of 3 posts.

5 most profitable niches for Instagram influencers

1.        Fitness

Are you passionate about fitness and promoting a healthy and fit lifestyle?

 

Do you have a unique workout routine to share with the world?

 

Then, this niche is for you!

 

With over 40K influencers on Instagram, fitness is a massive and an oversaturated niche.

 

But, don’t let this be a turn off. Because, with the increase in consumption of junk food and health problems these days, people are always looking for inspiration and different hacks and exercises to stay fit and healthy. This is what fitness influencers provide to the people.

 

There are tons of people who’ve started fitness and health accounts on Instagram and have received a great response. One such influencer is – Michelle Lewin.

 

Michelle Lewin is the biggest fitness influencer on Instagram, with more than 13 million followers. This Venezuelan fitness model and bodybuilder motivates and inspires people by posting fitness images and videos on Instagram.

niche for Instagram influencers

Some other examples are – Kayla Itsines, Lauren Drain, Emily Skye, Joe Wicks, Simeon Panda, and many more.

There are thousands of fitness brands out there who are ready to spend money on Instagram Influencers (like you) to gain exposure for their products and services.

This is a huge opportunity for you to not only increase your engagement but also make money by promoting the products and services of these brands. You can promote the gym, protein shakes, activewear brands, supplements, etc.

Some of the most profitable and popular fitness niches are:

  • Yoga
  • Weight loss
  • Weight gain
  • Different kinds of sports, such as Football, Basketball, Tennis, Soccer, rugby, golf, cricket, etc.
  • Cycling
  • Zumba
  • Crossfit
  • Gym/ Weightlifting
  • Skateboarding
  • Snowboarding

So, if you’re waiting for the right time to start a health and fitness account, it is NOW.

2.         Beauty

Have you got some unique style of doing hair and makeup that you want to share with the world?

 

The beauty or makeup market is huge and primarily covers female followers. According to a report, the cosmetic product market is expected to grow $863 by 2024. This means that being a beauty influencer can be very lucrative.

 

With too many accounts out there, it’s obvious to feel like there’s no room for you. But, if you can provide good quality content to your audience, nothing can stop you from joining this niche and making tons of money out of it.

 

Many makeup artists and hairstylists are making five to six figures just by reviewing the products of different brands and sharing useful tips and tutorials on makeup and beauty products.

 

Here’s a great example of an Instagram influencer when it comes to beauty niche. Huda Kattan is an American beauty expert and businesswoman, with more than 33 million followers on Instagram. She usually shares makeup tips and tutorials and product reviews on her account and YouTube channel. She even started her own makeup brand known as ‘Huda Beauty’.

niche for Instagram influencers

There are many such examples of influencers who’ve achieved great success in this niche – Nikkie De JagerChristen DominiqueZoe SuggNails videos, and many more.

Some of the profitable beauty niches are as follows:

  • Makeup
  • Nails
  • Skincare
  • Haircare
  • Hairstyles

Think out of the box, and you might just get noticed by your favorite brand.

3.         Travel

Do you love exploring new places and meeting new people?

 

Then hop aboard the Travel Instagram train!

 

We all dream about traveling far off to different countries of the world. And, this dream can come true if you put a little effort into starting your travel account.

 

But, what exactly is a travel influencer?

 

Well, a travel influencer is a person who travels to different places and shares content related to travel with his followers on social media. They usually earn money by doing sponsored posts for various hotels, airlines, etc., going on trips sponsored by tourism boards, etc.

 

Traveling industry is growing at a rapid speed for the last few years. According to a report, in 2017, the travel industry was worth USD 882.4 billion and is forecasted to rise by 4.3% every year, making total investment USD 1,408.3 billion by 2028.

 

Hence, this is the right time for you to start your own Travel Instagram blog and make a living out of it.

 

Many travel influencers have received an overwhelming response on Instagram. One such influencer is Murad Osmann.

 

With more than 4 million followers on Instagram, Murad Osmann is a Russian photographer who travels the world with his wife, Nataly. He is not only famous for his beautifully captured photos, but also for initiating a movement known as #followmeto.

niche for Instagram influencers

Other top travel influencers are – Chris Burkard, Jack Morris, Jennifer Tuffen, The bucket list family, etc.

With the growing popularity of travel blogs, you need to be very specific with your niche. For example –

  • Backpacking
  • Camping
  • Solo female travelers
  • Traveling with family
  • Adventure travel, etc.

Having a niche is the best way to get more followers and makes you stand out from the rest of the crowd.

4.         Business/ Money making online

Have you created a successful business and want to share some useful tips with people?

Everyone is looking for some inspiration to make more money than they’re making today. People will always want to know the tips and tricks to make their business successful.

Therefore, the business niche can be very profitable for you.

You don’t have to be a founder of a Fortune 500 company to become a business influencer. If you can provide some valuable tips and tricks about making money online and starting a successful business to the right audience, nothing can stop you from joining the Instagram business beasts!

After growing your following to a certain number, you can sell your digital products such as eBooks, online courses, etc. Or, you can even help someone else to achieve their business goals.

Jason Stone is one of the most successful business influencers, who has developed an Instagram platform called ‘Millionaire Mentor’, where he shares daily motivational and inspirational tips on building wealth with his followers.

Some other examples are – Branden Hampton, Grant Cardone, etc.

niche for Instagram influencers

Here is a list of various types of business niches-

  • Entrepreneurship
  • Starting a business
  • Finance
  • Blogging
  • Making money online
  • E-commerce
  • Real estate
  • Stocks
  • Cryptocurrency

If you provide high-quality and free value to your followers, they’ll pay you back by purchasing your products.

5.         Fashion

Are you always aware of the latest fashion trends?

 

Do you like to post the pictures of your outfit on Instagram?

 

Fashion is one of the most popular niches among both males and females. According to The Fashion and Apparel Industry Report, the fashion and apparel e-commerce industry is expected to grow from $481.2 billion in 2018 to $712.9 billion in 2022.

 

A fashion influencer is one who shares content related to fashion on social media and influences people to buy a product or service of a specific brand.

 

The most appealing thing is that you don’t have to look like a supermodel to become a fashion influencer. If you have a unique fashion sense and lots of tips to share with people, there’s no reason you can’t become successful in this niche.

 

There are tons of fashion companies that hire fashion influencers to promote their merchandise with the world. Hence, it can be an excellent opportunity to increase your following and make money on Instagram.

 

Alexa Chung is the top fashion influencer on Instagram, with over 3 million followers. She has even launched a brand on her name called ‘Alexa Chung’.

niche for Instagram influencers

Other top fashion influencers include – Danielle Bernstein, Chiara Ferragni, Jenn Im, etc.

Examples of fashion niche are:

  • Clothing
  • Shoes
  • Jewelry
  • Accessories
  • Vegan-friendly brands
  • DIY clothing

Final words

There are many other niches that can increase your reach and produce a lot of revenue every year, such as animal, lifestyle, books, parenting, technology, etc.

 

In the end, choosing a niche depends upon your interest and expertise in a particular field. For example, you see your favorite lifestyle influencer making a lot of money on Instagram, and you think of doing the same. But, if you don’t have the required knowledge and interest in it, you can never become a successful influencer in that niche.

 

Want to grow your Instagram account and become a successful influencer?Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

Instagram hacks every influencer must know

Instagram hacks for influencers

Nowadays, people are becoming more familiar with terms like Instagram influencer and Influencer marketing.

But, who is an Instagram influencer, and what does he/she do?

Instagram influencers are the people who have leveraged a trust-worthy engagement on Instagram with their followers or audiences. They expertise in their niche and influence their followers to buy a particular product or service, and also make various lifestyle decisions.

In a nutshell, an Instagram user who has a large amount of following, high engagement rates, and established credibility can be regarded as an influencer.

As of June 2018, there are nearly 1 billion monthly active users.

1 Billion is a big number, and it positions Instagram behind Facebook (1.4 billion) but ahead of most other social network sites, including Twitter (who has 68 million).

Instagram hacks for influencers

Influencer marketing is booming for the last few years. Brands find and hire experienced influencers to promote their products and services in exchange for a fixed amount of salary.

Hence, if you are an influencer and what to get discovered by top brands and companies, here are some tips that you must follow to hack your Instagram growth.

Without further ado, let’s get started.

1.        Use the right hashtags

Do you want your Instagram posts to attract more eyes and engagement? Then, hashtags can be your best weapon. 

Why hashtags? 

According to a study, 12.6% more engagement is noticed on Instagram posts with at least one hashtag than a post with no hashtag. 

A hashtag is a powerful tool that makes it easier for people to find your content on Instagram. If you use the right hashtag on your Instagram posts, you’ll definitely observe an increase in your following base and engagement. Hence, they are crucial for your online presence. 

But, what exactly does a Hashtag means?

A hashtag is a combination of numbers, letters, symbols, and emojis and is preceded by a # symbol. For example – #Influencer#Throwbackthursday, etc. These hashtags help to categorize the content, such as photos and videos, and make them discoverable to people. So, if someone clicks or search these hashtags, they’ll see all the posts tagged with it. 

Instagram hacks
Here are some tips and tricks that every influencer must follow to start a successful Instagram account:
  • Every Instagram post should include a short caption consisting of a maximum of 30 hashtags. Whether you use all 30 hashtags or just 5-7, make sure that they are super-relevant to your post.
  • Another essential trick is to find the best hashtags that increase your reach to a large number of audiences. Make sure that the hashtags you choose have a high reach with less competition.
  • You can also use up to 10 hashtags on your Instagram story photos and videos. This helps in increasing your online presence among a wider audience.
  • In 2018, Instagram added a new feature that allows you to follow Hashtags related to your interest. It’s just like following a user’s profile. For example, if you want to follow a hashtag #goldenretriever, open the hashtag page and tap on the ‘follow’ button. This is an effective way to double your chances of engagement.
  • You can also use clickable hashtags on your Instagram bio. If someone clicks on that hashtag, he will be taken to that hashtag page to follow it. It is recommended to use only 2-3 hashtags in your Instagram bio to make it more interesting.
  • Never use banned hashtags. There are around 114,000 hashtags prohibited by Instagram. And the worst thing is that you will never know that the particular hashtag is banned by Instagram. This is because it will look as normal as unbanned hashtags. Moreover, a post with a banned hashtag won’t show up on the hashtag page.

As an Instagram influencer, you must take full advantage of these hashtag tips and tricks to increase your reach and engagement. Once you reach a decent following count, you can move to the next step, i.e., to make money on Instagram

2.        Choose the best time to post your content on Instagram

The best time to post on Instagram is when your audience is more active and is more likely to see and engage with your great content. Posting at the right time can lead to more likes, comments, and shares on the posts.

Every Instagram influencer has unique followers based in different time zones. Therefore, it is essential to find the best time to post on Instagram. 

Below are some factors that you can consider: 
  • The first tip is to identify your target audience and find at what time they usually check their Instagram. For example, a college-going student is more likely to look at Instagram at night, whereas an employee who works 9-5 might be more active on Instagram in the morning. 
  • If you have a following from all over the world, it may not be feasible to post at a specific time every day. So, for example, if more of your followers are from England, posting with the GMT zone can perform well for you. On the other hand, if you have followers from both the USA and England, you could start experimenting with different posting times. Also, make sure that you measure your progress on each post every day. This will enable you to choose the best day and time to share your valuable content with your audience. 
  • Save your most important posts for weekdays. You may get more engagement on weekdays as your followers will have enough time to go through your posts. 
  • Sometimes, it may not be possible for you to share your content at your best posting time. In such a situation, you can use various social media scheduling tools like BufferTailwind, etc. to schedule all your posts at once. 

No matter what the experts say about the most appropriate time and day to post on Instagram, what really matters is the behaviour of your audience. 

3.        Take your Instagram stories to the next level

Want to create funny, creative, and interesting stories like a pro? We’ve got you covered.

Where Instagram feed is only for your professional and polished photos, an Instagram story is a great place to show your funny and personal side. It is an effective way to build an emotional connection with your audience and, thus, plays a significant role in increasing your reach and engagement. Stories can be anything ranging from behind-the-scenes pictures, tutorials, your pet’s videos, important announcements, etc.

Follow these few tips to make your stories stand out from the rest of the crowd:
  • Use different Instagram fonts and filters to make your stories look unique and exciting.
  • You can also add up to 10 hashtags on your Instagram stories to double your chances of engagement.
  • Adding a location on your Instagram story can lead to more visibility, reach, and engagement.
  • You can also add stickers to your Instagram story photos and videos, making them more attractive.
Instagram hacks
  • Organize a poll or Q&A sessions to interact and engage with your followers.
  • If you’ve created a story and you don’t want it to disappear after 24 hours, you can simply add it as a ‘Highlight’ on your profile page.
  • You can select different formats to post your Instagram stories such as – Type, Live, Normal, Boomerang, Superzoom, Rewind, Hands-free, or Stop Motion.

As an influencer, if you’re not taking full advantage of Instagram stories, you’re missing out on a lot of good stuff.

4.        Click and edit your Instagram photos like a pro

Instagram is all about sharing photos and videos with your followers. Therefore, it is essential to post visually appealing and high-quality images on your feed. Believe me, nobody wants to see an Instagram feed full ugly, poorly-taken pictures. 

Not everybody has got those professional photography skills. But, with these tips, you can learn to click and edit a photo like a pro in no time! 

  • Make sure that you use a good background and some matching props to take your picture look more appealing. 
  • It is always better to take photos in a perfect amount of sunlight.
  • Many apps allow you to edit your photos and make them look 10X better. Some of these are – VSCOCamCanvaAfterlight, etc. 
  • You can also add your personal style while editing your pictures. 
  • Always make sure that you use the same filters to give your feed a more personal and consistent look. For example, if you’ve posted square pictures filter on your profile, make sure that you always choose the same filter as doing so will give your photos the same feel. Posting your photos with different filters may not only make your feed look ugly and boring, but also lead to Unfollows. 
5.        Some more Instagram hacks for influencers to grow their reach
  • Reposting other’s content is an excellent way to scale quickly. Make sure that you give full credit to the person whose content you repost.
  • Interact with your followers by using Instagram live chat features creating polls and Q&A sessions, organizing giveaways, etc.
  • Post quality content regularly to keep your viewers engaged.
  • Follow other influencers’ accounts to grow your network.
  • Upload and share interesting videos as they prove to be an excellent tool to keep your viewers interested in your content.

Hence, the above Instagram hacks are guaranteed to amp up your Instagram game and make your profile shine.

Are you thinking of becoming an Instagram influencer? Do you need help to get discovered by top brands and companies? Get in touch with us to discuss some important strategies that you can implement to fulfill these goals.

Tips to increase Instagram engagement

instagram engagement

Do you want to increase your Instagram engagement, but wondering how to do it? Well, you are not alone!

With more than 800 million active users, Instagram has become one of the biggest and fastest-growing social media platforms. Whether you are a blogger, influencer, or a business who wants to market its brand online and gain an organic following, Instagram is the best choice for you!

But, let’s first understand what exactly Instagram Engagement is? 

By Instagram engagement, we are talking about the number of loyal and organic followers you have on your Instagram account as well as their degree of interest, involvement, and dedication towards your posts, videos, stories, and other content. 

To grow your reach and audience, it is essential to increase your engagement rate. This is one of the main goals of every influencer. But, due to the constant changes in the Instagram algorithm, and a high amount of competition between many brands and influencers, it is quite challenging to do so. 

Best time to engage followers?

According to Hubspot, posting between 9:00 AM. to 6:00 PM CDT from Tuesday to Friday is by far the safest time to maximize engagement. Thursday has the highest amount of engagement in the week, whereas Sunday has the least engagement.

Tips to increase Instagram engagement 

Here we have compiled eight easy to implement tactics that can help you improve Instagram engagement in no time. 

 

So, let’s get started. 

 

1.        Identify your niche

The first step to become a successful Instagram influencer is to know your niche or area of expertise. Just because your favorite influencer is doing something and is earning a lot doesn’t mean you should do it too. For example, you see a successful fashion influencer having a significant amount of following on Instagram. And, you thought that you should start doing the same, even if you don’t have the slightest knowledge or interest in it.

But, this is a very wrong approach. Before choosing a niche, it is crucial to ask yourself these two essential questions:

  • Are you genuinely passionate about it?
  • Do you have enough knowledge and expertise in it?

Based on these questions, pick a niche that truly interests you. It can be anything such as food, travel, lifestyle, fashion, DIY crafts, or a combination of these.

Remember: what works for someone else may not work for you. Thus, always choose your niche wisely.

2.        Write an interesting bio

After identifying your niche, you need to start creating a bio that immediately attracts people’s attention. A bio is something that a brand or potential follower sees first on your profile. So, it is crucial to make it as appealing and engaging as possible.

Always remember, your bio can make an impactful first impression on users. It just takes them a few seconds to scan your bio and decide whether they should follow you or not. Therefore, an exciting Instagram bio can bring you more followers than a boring one.

3.        Make your Instagram feed attractive

Once you have written an interesting bio, it’s time to work on your Instagram feed. A visually appealing feed is essential, especially if you are trying to become an Instagram influencer.

You can choose a particular theme for your feed and edit your photos according to it. For editing, you can use various tools such as Lightroom, VSCO, or in-built filters on Instagram. Also, to give your feed an incredible visual appeal, take your photos in plenty of light and high-resolution.

Remember, when your feed looks goods and attractive, brands and users are more likely to follow you and like your photos.

4.        Post content regularly

As an Instagram influencer, it is essential to know when and how often you should post on Instagram. Many successful influencers post daily, while some posts 2-3 times a day or even a week.

According to various studies, the influencers who post daily or even 2-3 times a day are more likely to boost their engagement than those who post once or twice a week.

So, it is crucial to make the right schedule to increase your reach and audience. Also, make sure that you stick to it.

But sometimes, it’s difficult to follow that particular schedule. Hence, there are various tools like Buffer, Ripl, Tailwind, etc. that can help you create and schedule your content in advance and set the date and time for posting. As a result, your content gets posted automatically without doing it yourself.

5.        Share Stories

Sharing photos on your Instagram feed is not enough to be a successful influencer. Instagram stories are equally important and even more effective. Since its launch in 2016, Instagram stories have become a favorite tool of many influencers to share their personal images and videos.

Instagram stories allow you to create a series of images and videos that disappear after 24 hours. You can also add stories as ‘highlights’, even after they disappear. These highlights appear below your profile bio.

Where Instagram feed allows you to post polished images related to your theme, stories open up opportunities to publish more real and authentic content such as behind the scene pictures, pictures of your family and friends, etc. You can also add your personal touch and style to stories with the help of texts, filters, emoji, and other interactive tools such as polls, Q&A sessions, where you can invite the viewers to share their opinions as well suggestions for your next story or post.

You can even tag other accounts, add hashtags, and location on your stories. This is an excellent way to build relationships and make your content discoverable to people who aren’t even your followers.

Therefore, stories allow influencers to build interactive stories. Moreover, it can also prove to be a useful tool in increasing your Instagram engagement.

6.        Use interesting captions

An image or post without a caption is just like a book without a title. Posting the right photo is of no use if your followers are not able to figure out its meaning. Thus, captions help in expressing the true meaning and feelings behind that photo.

Brands and potential followers look at your photos and read the caption to understand the meaning behind it. So, if you want to receive more engagement from brands and people around the world, follow these tips that can help you write a perfect caption-

  • Your caption should be long and exciting.
  • It should be relevant to your photo.
  • It should be nicely written without any grammatical errors.
  • You can use emojis to add emotions and levity in your caption.

Pro tip: You can also tell a story behind that picture, such as your experience while clicking it, your memory related to that photo, etc.

It takes a long time to draft a great and attractive caption. But, as you practice more and more, you can surely master this art in no time.

7.        Choose the right Hashtags

Hashtags are essential because they enable your content to be explored by other Instagram users. Hashtags are popularly used in Instagram posts by all influencers and brands to increase their engagement.

Instagram allows you to use a maximum of 30 hashtags on your photos. And, choosing the right one is crucial for your Instagram strategy. According to a study, a post with at least one hashtag showed 12.6 percent more engagement than those without even a single hashtag.

Many influencers think that using hashtags having high search volumes is good for the visibility of their posts. But this is not always the case. High search volume hashtags come with high competition too. So, the chance of your post being discovered using these hashtags is very low. Hence, it is advisable to choose those hashtags that have decent search volumes because using these will make your content more discoverable.

Some of the tips you can follow while choosing the right hashtags are –

  • Don’t use 30 hashtags in all your posts.
  • Use trending hashtags that are relevant to your photo.
  • Find the best hashtags by going through the posts of your competitors.
  • You can even use a combination of hashtags with search volumes varying from 10,000 to 1 million.
8.        Interact with your followers

Instagram is all about meeting new people and interacting with them. Many people invest their small amount of time and energy into viewing and following your Instagram profile. Therefore, you must value their time and interact with them.

However, interacting with your followers should not be considered as a task. Instead, you should take out some time from your busy schedule to specifically engage with your followers. This not only improves your image but also helps in retaining the interest of your followers into your profile.

Here are some ways through which you can effectively communicate and engage with them on Instagram:

  • Use the Instagram Live video chat feature.
  • Host giveaways and contests.
  • Use polls and Q&A sessions.
  • Follow, like, and comment on others’ photos.
  • Post at the right time, when you’re likely to get maximum engagement.
  • Use call-to-action in your captions.

You can’t increase your Instagram engagement overnight. Hence, you need to be patient and make sure that you follow the above eight tips and tactics efficiently.

Want to grow your Instagram account the right way? Please reach out!We help many individuals and brands to build their following in just a few months. If you are looking to increase your Instagram following & engagement, or become an influencer, get in touch with us now!