What is the best time to post content on Instagram?
This is a very common question that many social media marketers and influencers are trying to figure out for years.
Many influencers are determined to find the perfect time to post their content on Instagram to maximize the number of followers and likes they get.
Instagram uses its own dynamic algorithm, like other social media platforms, that keeps on changing over time. In the new Instagram algorithm, user’s content is shown based on its engagement rate instead of the time posted. Therefore, finding the best time to post on Instagram is very important to capture the attention of your potential followers and brands.
You put a lot of efforts in creating compelling content to increase your reach and engagement. But, even the best content will flop if you’re not posting it at the right time.
Learning the best time to post on Instagram is equally important as the quality of your posts.
What is the best time to post on Instagram?
The best time of the day to post content on Instagram is when most of your followers are actively scrolling the app.
Many studies are conducted every year to find out the best time and day to post the content on Instagram.
According to Hubspot, Monday and Thursday are considered to be the best days of the week to post on Instagram. The best time to post is between 8:00 am to 9:00 am. And time between 3:00 pm to 4:00 pm is the worst and should be avoided. Moreover, posting a video between 8:00 pm to 9:00 pm gets 34% more interactions.
Later, a platform that allows users to schedule Instagram posts, analyzed 12 million accounts from all over the world. It found that the best time to get the most engagement is between 9:00 am to 11:00 am.
A study conducted by Sprout Social shows the following results-
- The best day and time to post on Instagram is Wednesday at 3:00 pm, Thursday at 5:00 am, 11:00 am, and 3:00 pm to 4:00 pm, and Friday at 5:00 am.
- The most engaging day on Instagram is Thursday.
- Sunday is the least favorite day to post on Instagram.
Image source: Sprout Social
The thing is that every Instagram influencer has a unique following located in different time zones. And thus, the best time to post isn’t the same for every influencer. Therefore, it is essential to find your personalized best time to post your content on Instagram.
So, how can you find out the optimal time to post?
You can start with the above-mentioned best time and day. But if you aren’t seeing much engagement, you can test and experiment yourself with different posting times to see when your audience is actually more active. Once you’ve established this, you can finally decide your most engaging hour.
For example, if you notice that your followers are more active between 2:00 pm to 6:00 pm, post your content at 2:00, 3:00, 4:00, 5:00 and 6:00 pm, and track the engagement rate of each post, along with the day and time of posting.
Pro tip: Test your best time at least twice to make sure that your post’s success is due to the time of posting and not due to the quality of your content.
Also, consider some basic things you know about your target audience. For example, if you’re targeting mothers, you might want to schedule your posts around the time when their children are in schools. This is because, at this time, they have some leisure time to check their Instagram feed. On the other hand, if college students are your audience, scheduling your posts after college hours (after 2:00 or 3:00 pm) might be considered effective to boost your engagement.
Track different posting times every day in a spreadsheet such as Google sheets or MS Excel. Record the time when you shared the post, as well as the likes and comments it received within 24-hours.
Well, here are some practices you can follow to hack the Instagram algorithm and find the perfect time and day to make your post more visible to users-
1. Know your audience’s time zone
I cannot stress this enough. Knowing from where your followers are situated is an important factor to get success on Instagram.
For example, if you’re from New York, but your followers are situated in LA, you should schedule your post keeping the LA’s time zone in mind. But, if your followers are from both the UK and the US, posting at odd times may be best for you to engage with as many people as possible. This is because midnight Pacific Time is 8:00 am in London, which means that there are a lot of chances for your content to reach more people in both the locations.
2. Post more during off-work hours
Office professionals may not be active on Instagram during their working hours but may check it over lunchtime. Therefore, posting your content between 11:00 am to 1:00 pm (lunchtime) and 7:00 pm to 9:00 pm (after work), can be the perfect time to engage with your followers.
3. Schedule important posts for weekdays
Your posts may not get as much attention on weekends as it may get on other weekdays. So, it’s better that you save your most important posts for weekdays. But that doesn’t mean that you can’t post anything on weekends. You can still post fun, entertaining content on Saturdays and Sundays.
4. Schedule your posts in advance
If you don’t have enough time to post your content on your personalized best day and time, you can schedule all your posts in advance. This will ensure that your posts are consistently getting published at your perfect time on your Instagram account. There are many tools and platforms that allow you to manage and schedule your Instagram posts such as Buffer, Later, Tailwind, Hootsuite, Iconosquare, etc.
5. Optimize your content
Posting your content at the best time is not the only factor that determines your success on Instagram. If you want to engage more followers on Instagram, you’ll need to optimize your content. This means that you need to post images and videos which are appealing to the eyes of your followers. Also, make sure that you use catchy captions and hashtags relevant to your post.
Instagram is one of the best platforms to increase your following and choosing the best time to post is the first step to boost your engagement and gain more followers and likes.