Ways You Can Use Instagram Stories To Boost Your Business In 2021

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” This comes from the CEO of Amazon, Jeff Bezos.

Social media is undeniably powerful. It can help you develop your business in several ways to help you become a successful business owner or marketer. But, to make it happen, you have to have adequate knowledge about the kind of platforms to use for marketing reasons and how to use them to receive the maximum ROI. A social media platform can gain recognition only when it has a huge following and credibility. 

Although Facebook is the number one platform people use for advertising and marketing, lately, more and more people have started investing in Instagram. This is because Instagram has grown in popularity while Facebook slowly becomes outdated. So, nowadays, it makes more sense to use Instagram to build your business rather than any other social media platform. Clueless on how to use Instagram to grow your business? Here’s an answer: by taking advantage of Instagram Stories. 

Instagram Stories

Instagram Stories is a feature that allows users to post photos and videos full of fun stickers and text, which vanish after 24 hours.

Here’s a crucial question: Why should you create and use Instagram Stories for marketing purposes rather than focusing wholly on making new Instagram posts? Here is why:

  • They are fun and engaging.
  • Instagram Stories has about 400 million daily active users!
  • Although they vanish quickly, they have a significant impact.

Here are some amazing ways to boost your business through Instagram stories.

Collect customer feedback

Gathering feedback from your customers is critical to the growth of your business. After all, how will you know if your customers are happy about your products and services or if anything needs to be improved?

If you don’t take customer feedback, all you have left is a lot of guessing. Thus, it’s important to ask your customers for their opinions about your business once in a while. With Instagram Stories, collecting customer feedback is way easier and simpler. Also, it is extremely engaging and fun for your audience. All you have to do is to create a Story and use some interactive poll stickers!

Build your email list

Did you know Instagram Stories can develop your email marketing strategy? That’s true! With the Stories feature, you can collect more email subscribers and hence, grow your email list. How? Then, once you reach 10k or more followers, Instagram allows you to add links to your Stories. So, you will be able to add a link to your sign-up page.

Now, there’s something you have to remember. Every link in Instagram Stories are invisible, which means they are hidden under the “See More” button:

So, to ensure your customers figure out the hidden link in your Story, add a call to action (CTA) as well, like “Swipe up to sign up.”

Enhance your discoverability

Instagram Stories can also help you get a lot of local exposure for your brand. With the location stickers, you can let your audience know where you are at the moment, where your parties or charity meetings are, or where your store is located. With the help of location stickers, you will easily be able to drive more foot traffic to your store.

Here is an example of how brands use location stickers in their Stories:

Strengthen customer-brand relationship

If you want to grow your business, you need to convert your one-time customers into loyal ones. After all, the more people are loyal to your brand, the more you can earn. Now, to ensure your customers keep on buying products from your store or utilizing your services, you need to develop a closer relationship with them. Instagram Stories are your pathway to do that.

Here are a couple of ideas for Instagram Stories content that can strengthen the relationship with your customers:

  • Create and share simple tutorials and DIY (i.e., “do it yourself”) videos.
  • Interact with your audience by asking exciting questions.
  • Thank your followers.
  • Share user-generated content and show your customers that their content is important for you and appreciate it too.
Drive traffic to your blog

Content is king, truly! After all, producing and publishing an engaging blog post on your blog now and then can yield marvelous results like boosting your SEO, increasing your sales, or helping you connect better with your audience. But, you won’t attain any of that if no one knows about your new blog’s content. You have to remember that traffic won’t drive itself to your blog. So, promoting your new blog posts is essential.

Now, the finest way to drive more traffic to your blog is to share a lot of new content on social media platforms like Instagram. All you need to do is to create a Story where you inform your audience about your brilliant new blog post and add a link to it. That’s all! The news will spread like wildfire.

Here is an example:

Increase your sales

What better way to boost your sales than by sharing pictures and videos of your brand new products on social media platforms and inspiring people to visit your online store? 

However, there’s a tiny problem with this strategy. In general, people don’t like being bombarded with dozens of ads every day that talk about new products, discounts, or special offers and dreadfully encourage you to “Shop Now!” Thus, the more ads of such kind you create and post, the more likely people will start unfollowing you. The solution, you ask? Instagram Stories, of course!

Instagram Stories is a fantastic place to inform your audience what is new in your store. Why? Because millions of people view Stories every day, and they disappear after 24 hours (so, your followers aren’t likely to feel overcome with marketing messages).

Ready to start using Instagram Stories for marketing purposes?

There are different ways you can use Instagram Stories to grow your business. Workaround whichever ones suit you and your business the best! Your Instagram stories will receive excessive views only when you have a high number of followers and viewers. For this, you need to increase your online visibility for your business and see people loving your Instagram and your brand. This is possible through WeJustSocial’s social-proof services. 54% of people will visit a website after getting a positive impression from others. Having a recognizable Instagram following is an effective way to show your positive worth!

Interested in growing your Social Proof on Instagram and expanding your reach? Get in touch with WeJustSocial to learn about how we can help.

Ways to turn your followers into customers for life

Introduction

Realize your dream to be a successful entrepreneur through Instagram. An adequate number of followers determine the success of a business on Instagram or Facebook.  However, the ability of the account holder to convert the followers into customers determines the ease.

Use the following ways to turn your Instagram followers into customers for life:

According to a research,

73% of brands post at least one photo or video per week on Instagram.

   1.        Be a storyteller

A picture speaks a thousand words! Through every picture, convey a storyline that highlights the product in a manner in which the customers can use it. For instance, a travel wallet contains a passport replete with visas and a boarding pass.

Make your posts about the customer and how a product can be a part of their memories. A customer shops with his heart and a picture is often the easiest way to touch people’s emotions. Do not make the mistake of making the post about the product. Make your posts customer oriented.

The followers should be able to connect with the bottom line of the picture. With each product or the service, the approach should be to make the customer understand the emotional quotient behind it.

2.        Be authentic

The ideal goal is not to get the first time orders from the followers. Rather, the goal is to make the followers, customers for life. This is possible when the followers receive the orders true to their expectations.

Deliver the product or service as per your post. You may lose customers in case you are not able to achieve the same.

Before using filters, make sure that the altered picture does not change the appearance of the product. Also, make sure that the end results are in correlation with what was promised, especially, if you are selling a service. The quality of the product and service determines whether the customer would return for the second order or not.

3.        Build trust

Make your posts in a way that the customers get to voice their opinions. The point that always manages to drive the sales is that you make customers feel special and valued at your company. Engaging posts can help you achieve this. Start polls or ask questions which not only markets your product but also allows customers to enjoy their participation.

The most common way is using contests in which customers are asked to post pictures related to a particular hashtag. Select a hashtag that resonates with your company brand and this will be an effective way of building trust.

Moreover, ask your customers for their suggestions on what they would like before introducing a new collection. This way customer gets the idea that their opinions helped in shaping up the new product or service. This increases sales and garners trust, which eventually means returning customers.

4.        Understand your audience

It is essential to identify and thoroughly understand the customer base that you intend to target. There are some products primarily for teenagers, some for business professionals, and some for mothers while some for senior citizens. Social media strategies greatly vary depending on the type of audience that you are targeting.

A business professional can never be reached out in the same manner as a teen can. Hence, in either case, craft your social media posts and the marketing campaign thoughtfully. Your stories depend on the type of audience. Moreover, not every segment will be available on Instagram. Even if they are available, it is essential to understand their activity as well. Make your posts based on the interest of your target audience to drive sales.

5.        Make use of current events

Make your marketing devoid of political or cultural bias. But you can use them to your advantage by understanding the general mood of the target audience. By targeting your posts based on the same, the audience reacts positively and feels connected to the product as well.

However, it is imperative that you do this without hurting any sentiments or being disrespectful. For instance, highlight the strongest women amongst your followers and garner trust amidst a feminist movement. The idea is to increase the connectivity of the product for the followers.

Customers who feel a deeper connection based on interest are more likely to return to the same brand later. The only requisite is that you make the posts positive, relatable, tastefully planned and well executed.

6.        Special occasions

Use special occasions effectively for engaging followers. Most brands use them to announce sales. Start planning ahead for a special occasion to make your followers returning customers. For example, in the months leading to the graduation season, make your posts in order to showcase products as meaningful presents. This will enable your followers to see them ideal for their new graduate children.

Echo your products with the sentiments of the followers. Plan in advance so that the followers get an ideal timeline to place orders for the products. Secondly, this will also help them remember the brand the next time when they plan for a similar occasion. Thirdly, this also helps the customer to recommend the same brand to others planning for similar times.

7.        Share experiences

This is most necessary when selling a service. Convince people through success stories. Sell an experience before you sell a product in order to gain customers. You can build a new level of trust among new as well as current customers by sharing experiences of general customers.

Convince your followers into becoming your trusted customers. Persuade them through other customers based on shared interests and requirements. Moreover, existent customers will also develop a deeper level of trust in your brand and return for their subsequent purchases. This way you are generating new customers as well as garnering returning customers.

8.       Build a community

Instagram offers unprecedented direct contact with your customers in the form of followers. Never underestimate the potential of this opportunity. Never make it explicit that sales are your priority. Instead, concentrate on building a community as your followers, irrespective of their backgrounds, have now a common interest, your brand.

Keep on highlighting the relevance of your followers to your brand story and its growth regularly. Do this not only through posts but also through Instagram stories. Personalize the experience for the customers through posts that echo their common beliefs.

You can also achieve this by dedicating a biweekly post to your most regular followers as well. Showcase your gratitude for them and motivate them to continue being your dedicated followers. Customers always appreciate the gratitude a brand offers through such posts. This automatically translates into their loyalty as your customers and drives in recurrent sales.

Final words 

Instagram has given brands and influencers an unprecedented insight into the lives of their customers. The need is to garner the trust of the followers and maintain the same level in the deliverance.

Want to increase your Instagram reach and engagement and turn your followers into life long customers?Get in touch with us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

How to become a makeup influencer on Instagram?

Do you have a knack for doing makeup? Are you interested in sharing effective beauty secrets with people all over the world? Then, the career of a makeup influencer can be perfect for you.  

What is influencer marketing? 

As social media is becoming an integrated part of our lives, Influencer marketing is growing at an unprecedented rate around the world. Why you ask? Let’s have a look at following stats. 

  • 70 per cent of teens trust influencers more than TV celebrities. (Source)
  • Not only do 49% of consumers depend on influencer recommendations, but 40% had purchased something after seeing it on Twitter, YouTube or Instagram. (Source)

 Why makeup influencer? 

 Over the last few years, many brands have collaborated with makeup influencers to generate awareness among their audience. Further, many people are turning to their favorite Instagram influencers for various beauty tips as well as advice on purchasing particular products.

According to a research,

According to a report, 57% of fashion and beauty industries rely heavily on influencer marketing for organic growth of their brands.

How to become a makeup influencer?

Makeup has always been a requisite for many. But not all have a skilled hand at it. Though beauty influencers have some of the biggest audiences on Instagram, it takes a great deal of dexterity to reach that level. Moreover, it needs a passion for makeup and zeal to share your knowledge. 

 

Here are a few points that you can keep in mind to become a successful makeup influencer. 

 
1.  Staying afloat with the content

For any influencer to make his/her mark on Instagram, it is imperative to remain updated with the trends. Featuring the latest trends or going that extra mile and figuring out worthwhile trends makes a huge difference. 

 

Influencers like @mackieguzman showcase a lot of eye makeup because it is in vogue these days. This makeup influencer creates the most drool-worthy looks, which are trending. So, stay active and on top of the ongoing trends to stay ahead in the game.

mackieguzman
2.  Work Ethics

Work ethic is one of the most prominent characteristics to be successful at any job. Instagram has many users, and almost everyone is aiming to become an influencer. However, it is only through a thorough work ethic that distinguishes you from the crowd. 

 

Stick to the niche that you are trying to make in. Also, ensure that the products you use or endorse are genuinely worthwhile for the audience. Running behind endorsements and collaborations without relevant content will simply jeopardize your image on the internet. 

3.  Passion

You need to understand that a makeup influencer’s job is much more labor-intensive than any regular job. It is more or less a 24×7 work and only with the passion you can combat such ridiculous hours. It takes determination and persistence to post consistently without getting bored. This is especially true in the case of influencer because it really takes a lot of time to kick off. Acquiring the initial followers requires a great deal of patience. However, if you are consistent and diligent with your Instagram posting game, you can take your influencing career to the next level. 

4.  Originality

Instagram is replete with makeup influencers. It is only with originality that an influencer can be successful on Instagram. Makeup trends are constantly changing, and people tend to copy celebs. Hence, most influencers upload posts detailing as to how people can achieve a particular look sported by a celeb. They try to emulate such looks in their own posts. Thus, it becomes crucial to inject originality into the post for getting noticed among the rest. 

 

Influencers like @daniellemarcan understand the importance of being original and staying ahead of the crowd. Owing to this, she even showcases posts with vegan makeup products to reach a broader audience.

daniellemarcan
5.  Incorporate variety

This might seem to be a bit of common advice that an influencer should identify a niche and stick to it. However, many makeup influencers end up making the mistake of only posting videos of makeup tutorials. Understand that since now you are an influencer, you are a public figure. The audience wants to see the aspects of your life, which they can relate to. A relatable celebrity is always much more in vogue and irresistible, and people tend to idolize them. Hence, most successful influencers like @iluvsarahii tend to showcase versatility when posting on Instagram. 

 

This breaks the monotony of your Instagram accounts and also keeps the curiosity of the audience at peak. So, play up the inquisitiveness of the audience to stay relevant and popular on Instagram.

 

Also readHow to get sponsorship with a brand using Instagram?

iluvsarahii
6.  Innovation

The need of the hour is to think out of the box to make it big in any career. All makeup influencers post makeup tutorials, but some take it even further. One look at Jazmina Daniel’s account @missjazminad and it is easy to see the reason behind her success. Her innovative thinking and the unconventional use of designs and graphics in makeup is nothing less than an art form. 

 

The idea is to bring a novel approach to the table. There is no fooling the audience in today’s scenario. If demand is high, then so is the supply. Hence, it really needs some innovative ideas and eccentric posts to make a breakthrough.

missjazminad
7. Know your audience

One of the biggest pitfalls for any aspiring influencer is not understanding the varied audience. Instagram has millions of users, and all these users are continually accosting different content. Hence, for any influencer trying to make it big, the need is to understand that the audience is vast. Makeup tutorials of just one kind are not enough to attract the requisite audience. 

 

The idea is to have posts that cater to all variegated interests. A makeup influencer should include office looks, cool retro look, nude look, a simple everyday look along with party glam looks. Catering to popular demands is the most effective idea to amass loyal followers. 

8. Ease of replication

The main idea of being an Instagram influencer is that the visitors can easily recreate the post. Aside from the collaborations, it is imperative to showcase products that are not only economical but are also readily available. In addition to this, try to keep the looks easy to achieve. The underlying message behind every post should be pure encouragement for the audience to try these different looks.

 

Wrapping it up!

Like any other profession, being a makeup influencer needs not only persistence and diligence but also extreme precision. And, the most important thing to keep in mind while you embark on your makeup influencer journey is to always be yourself. 

Want to make more followers and expand your reach? Get in touch with WeJustSocial to learn new ways to create unique posts and stories and increase your visibility among different brands.

How to receive free products from brands with your Instagram?

Introduction

Instagram is a powerful tool. Compared to other social media platforms, it is the most lucrative option for brands to promote their products and services by reaching out to common people (i.e. influencers). It is also a great platform for influencers to connect with big brands and help with their influencer marketing campaigns.

Bloglovin talked to 2,500 micro-influencers and found that Instagram is their most preferred platform. 59% of them say that it’s the most effective platform to engage their target audience.

So, if you’re looking to connect with brands and earn free products, this guide is for you! But, make sure to be original and carefully select and deal with the brands you want to work with.

So, let’s dive in! 

According to a research,

72% of teenagers use Instagram and nearly as many (69%) use Snapchat. Both have increased by more than 20% since 2015.

1.  Find a niche 

The first step to becoming a successful Instagram influencer and receive free products from brands is to know your niche.

There are many niches that can increase your reach and produce a lot of revenue every year such as animal, lifestyle, books, parenting, technology, etc. Before choosing a niche, it is important to ask yourself these 2 important questions –

  •         Are you genuinely passionate about it?
  •         Do you have enough knowledge and expertise in it?

Choosing a niche depends upon your interest and expertise in a particular field. For example, you see your favorite lifestyle influencer making a lot of money on Instagram and you think of doing the same. But, if you don’t have the required knowledge and interest in it, you can never become a successful influencer in that niche.

2.  Optimize your Instagram bio

Writing your Instagram bio can be a very daunting task. With millions of Instagram users online, brands take a fraction of seconds to glance through profiles and form an impression.

Here are a few elements you must include in your bio to make a good first impression.

  • Put out exactly who you are and what it is that you do
  • Use keywords that cater to your audience pool in order to capture their mindshare
  • Mention your website/blog link and use bio to direct your followers to your shoppable Instagram feed
  • Let nuances of your personality and brand image reflect through emojis and fonts in your bio
  • Give your followers a way to get in touch with you.
Bio

Image source: Instagram

3.  Post regularly

To grow your Instagram following and get more sponsored projects, it is critical to post at least once or twice daily. The more frequently you’ll post, the more likes and engagement you’ll receive. So, it is very important to make the right strategy to increase following and reach bigger brands. Also, make sure that you stick to it.

But sometimes, it’s difficult to follow that particular schedule. And hence there are various tools like buffer, ripl, tailwind, etc. that can help you create and schedule your content in advance and set the date and time for posting. As a result, your content gets posted automatically without doing it yourself.

4.  Create beautiful images

Your page is sure to steal the show if there are beautiful images, tagged properly and added with the right caption to pull your followers to your account. You can save yourself from the hassle of writing imaginary and alluring lines to attract your users.

Do not add irksome and familiar images that are omnipresent online, these blend you in the crowd. After all, your motto is to be noticed in the crowd, so be different from the rest. Learn and invest time in understanding what makes a notable image excellent. Avoid using irrelevant pictures that do not reflect your personality or niche.

travel

Image source: Instagram

5.  Use relevant hashtags

A hashtag is a powerful tool that makes it easier for people to find your content on Instagram. If you use the right hashtag on your Instagram posts, you’ll definitely observe an increase in your following base and engagement. Thus, they are also very important for your online presence.

When you hashtag a post, you actually create a link which when clicked, takes the users to the particular photos, videos or posts uploaded with that hashtags. You may get creative and use your own hashtags. However, in case you fail to make your own hashtags, you can easily find dependable hashtags for your post online in huge numbers to captivate the attention of the users.

6.  Engage! Engage! Engage!

Instagram is all about meeting new people and interacting with them. There are many people who invest their smallest amounts of time and energy into viewing and following your Instagram profile. And thus, it is important that you value them and their time and interact with them.

But, interacting with your followers should not be considered as a task. Rather, you should take out some time from your busy schedule to specifically engage with your followers. This not only improves your image but also helps in retaining the interest of your followers into your profile.

Here are some ways through which you can effectively communicate and engage with them on Instagram –

  •         Use Instagram Live video chat feature.
  •         Host giveaways and contests.
  •         Use polls and Q&A sessions.
  •         Follow, like and comment on other’s photos.
  •         Post at the right time, when you’re likely to get maximum engagement.
  •         Use call-to-action in your captions.
7. Approach brands directly

Getting free products and sponsorships on Instagram can be a bit of a challenge. Once you’re ready with your content, it’s time to connect with your followers and brands through your posts. After all, social media is to get social. Here are a few tips you can follow to connect with brands directly:

  • Make a list of all relevant brands that you want to work for. Look for brands that invest much time and money building their online presence.
  • Tag them on your posts and also engage with their posts regularly.
  • Message them directly or send them an email offering your services in exchange for free products.

Before reaching out to a brand, it is important to know your worth. You must know how much you’re going to charge. For example, the industry standard is $10 for 1000 followers. But, it could vary depending upon your experience and likes and comments your posts get.

Wrap up!

Ultimately, getting sponsored posts isn’t an easy task – it requires a lot of time and effort. But, these simple steps can help you boost your engagement and reach bigger brands in no time. Moreover, keep updating your profile and try new posts to analyze what your audience likes most to see on your page.

Want to make more followers and expand your reach? Get in touch with WeJustSocial to learn new ways to create unique posts and stories and increase your visibility among different brands.

How to market yourself on Instagram?

Introduction

An intensely simplified application that is visually so stimulating and connecting the world around us on our phones is the app – Instagram. This application is now used as a marketing tool owing to its popularity and connectivity across the globe. It provides endless opportunities to show off and convey your mind to known as well as unknown people active on Instagram.

No matter what you do or what you desire to be, you can easily promote yourself on this social networking application. In the case of individuals, you surely get to evolve as an influencer and build relationships if you market yourself the right way with an increasing number of followers on every post that you add on Instagram.

Even though the competition is tough, you can establish a fabulous Instagram page to promote yourself by putting together the right deliverables at the right time. Though it may seem a difficult task at first, once you plan and target your visitors positively, marketing yourself will be worth the time and effort spent.

Here are a few tips to market yourself on Instagram positively.

According to a research,

There are 1 billion monthly active users on Instagram.

   1.        Begin with an intriguing username

A flashy and trendy username is sure to grab the attention of your page visitors who are potentially going to turn into followers. To set the right foot forward, choose an Instagram handle that is original and defines your personality so that people feel connected with you. Make it sassy with some unique combinations of name, nickname blended with your favorite personality trait or what you do to give an idea to the users what to expect further.

Avoid using generic usernames that are in abundance already and repetitive or the boring names that the users find on every other Instagram page and confuse you with someone else. If the username you selected is already taken, give it a complete makeover to present a unique Instagram handle to reflect your personality. You may use a nickname or a location tag or your trait that is popular or a domain name to keep the interest of the visitors going.

A username on an Instagram handle is the first sight of the account that can make or break the involvement of the users. Therefore, it is critical to use the username that appeals to your audience.

An awesome example of a great username is below. 

WhatsApp Image 2019-03-29 at 10.36.26 PM

Image source: Instagram

2.        Juggle with hashtags and geotags

If you do not want your users to turn elsewhere, make sure to use hashtags to narrow the search of the users and make it easier for them to find your page. When you are sure of your content and audience, you can always focus on specific hashtags to appeal to the right audience. Hashtags can be related to your work, persona, or the reason for creating the Instagram account.

Hashtags help you to lay focus on your niche and draw the attention of the users to your account and compelling them to advance as followers. Hashtagging also brings visibility as it makes your post reachable to the world on Instagram.

 

hashtags

Image source: Instagram

A Geotag is yet another feature that is burning the Instagram. Refine your search in terms of location so that people can access your account quickly even if the Instagram handle is similar to other accounts.

geotags

Image source: Instagram

When you hashtag a post, you actually create a link which when clicked, takes the users to the particular photos, videos or posts uploaded with that hashtags. You may get creative and use your own hashtags. However, in case you fail to make your own hashtags, you can easily find dependable hashtags for your post online in huge numbers to captivate the attention of the users.

3.        Stay connected and updated

Treat your users with warmth and care. Stay updated with your follower’s feed, comment on a few exciting posts, and reply to the user comments and inquiries. This shows your concern for the followers and builds a long lasting relationship with your followers.

Keep your profile up-to-date. Add latest pictures, posts and current happenings on your Instagram page to keep the users glued to your account. Do not include unwanted tags or routine pictures to overwhelm the people viewing your account. Knock together a rapport that let your users stay connected with you.

4.        Say it with pictures

Unlike other social media platforms, Instagram is all about pictures rather than words. Let it all hang out with pictures for your admirers. Pictures from daily life, travel, nature, pets, music, or anything under the sun can be portrayed extravagantly to capture the interest of the users.

Your page is sure to steal the show if there are beautiful images, tagged properly and added with the right caption to pull your followers to your account. You can save yourself from the hassle of writing imaginary and alluring lines to attract your users.

Do not add irksome and familiar images that are omnipresent online, these blend you in the crowd. After all, your motto is to be noticed in the crowd, so be different from the rest. Learn and invest time in understanding what makes a notable image excellent. Avoid using irrelevant pictures that do not reflect your personality or niche.

5.        Design your content

Being a pie-in-the-sky platform for innovation, creativity, and imagination you can take advantage of this powerful medium to market yourself. Since images occupy the larger extent on the Instagram page, content required on the platform is minimal. Thus, pay attention to focused keywords and hashtags so that you knuckle down good content around the images.

Show your followers how focused is your approach and specific you are with content to create a professional picture in their minds. Add a personal touch to your image to reflect your mind. Post the way everyone understands. Too flashy or uncommon quotes, tags or one-liner can distract the users or confuse them and they might turn to other pages instantly.

6.        Cross promotion

It is a good idea to connect with like-minded people on Instagram. If your target audience is the same, cross promotion helps to associate with each other and swell up visibility.

Affiliate with influential persons with common interests to get more people hopping on to your page. It is an effective means to promote each other and give due credit to each other in your posts.

Running contests to aim at a good reach can get new followers and visitors. Plan an exciting task with alluring prizes asking people to tag their friends and family further. You can even post some discounts and coupons to a nearby event or coffee shop to engage your page visitors and to get an idea of what is trending among the audience.

Want to grow your Instagram account and market yourself successfully?Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

How to get sponsorship with a brand using Instagram?

Introduction

Instagram is one of the most popular social media applications used worldwide by young and dynamic individuals. This photo-sharing app has over 800 million daily active users. People use Instagram for various purposes such as sharing photos and videos with their friends and family, exchanging information, and promoting their products and services.

Instagram offers a great opportunity for individuals to collaborate with various brands and promote their products and services to the distinguished crowd. Moreover, brands are also realizing the power of using the services of normal people to promote their business.

If you too want to be an influencer and earn sponsorships from big brands, follow these simple steps that can help you take your Instagram game to the next level.    

According to a research,

73% of brands post at least one photo or video per week on Instagram.

1.     Find your target audience

The first step to get a sponsorship with a brand is to understand who your audience is and what it needs. Your posts should revolve around a particular age group, common interests of people, or specific income groups.

There are some products primarily for a business professional, some for teenagers, while some for mothers. Social media strategies deeply vary depending on the type of audience that you are targeting.

Moreover, not every segment will be available on Instagram. Even if they are, make sure to create your posts on the interests of your target audience to drive more sales.

Finding your target audience also enable you to explain a brand more about the audience they will be reaching if they collaborate with you and what kind of engagement they can expect.

2.     Find a niche

Now that you’ve identified your audience, it’s time to find your niche and build content around it. You can choose from a variety of niches, such as travel, beauty, fashion, food, DIY, and education. But, before selecting a niche, make sure you’re genuinely interested in that particular niche and have enough knowledge and experience in it.

Many budding influencers make the mistake of going after the niche of their favorite influencers. For example, if one of the influencers is making a lot of money in the fashion niche, you’ll think of doing the same. But, following this approach can never make you a successful influencer on Instagram.

3.     Write an interesting Instagram bio

It is rightly said that the first impression is the last impression. The same goes for your Instagram bio. Your bio is the first thing that brands will notice on your Instagram profile. Therefore, including a valuable and interesting Instagram bio is essential to give the first impression of your personality to the visitors.

Your bio should match with your personality traits and give the viewers a reason to find more and follow you on Instagram. Showcase what you are and what you do. You can also add URL links to your websites to make your bio more informative. Moreover, do not add too much information about yourself and focus only on unique points. In a nutshell, make sure your Instagram bio is quirky and short.

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Image source: Instagram

4.     Use hashtags 

A hashtag is a combination of numbers, letters, symbols, and emojis and is preceded by a # symbol. For example – #ootd, #tbt, etc. These hashtags help to categorize the content such as photos and videos and make them discoverable to people. So, if someone clicks or search these hashtags, they’ll see all the posts tagged with it.

Hashtags help you to lay focus on your niche and draw the attention of the users to your account and compelling them to advance as followers. Hashtagging also brings visibility as it makes your post reachable to the world on Instagram.

Some of the tips you can follow while choosing the right hashtags are –

  •         Don’t use 30 hashtags in all your posts.
  •         Use trending hashtags that are relevant to your photo.
  •         Find the best hashtags by going through the posts of your competitors.
  •         You can even use a combination of hashtags with search volumes varying from 10,000 to 1 million.
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5.     Improve your feed appearance

Once you’ve written an interesting bio, it’s time to work on your Instagram feed. A visually appealing feed is very important especially if you’re trying to become an Instagram influencer.

You can choose a particular theme for your feed and edit your photos according to it. For editing, you can use various tools such as Lightroom, VISCO or in-built filters on Instagram. Also to give your feed an incredible visual appeal, take your photos in plenty of light and high-resolution.

Remember, when your feed looks goods and attractive, brands and users are more likely to follow you and like your photos.

6.     Create a media kit

To become a successful influencer and get more sponsored posts from brands, it is essential to have a professional media kit. But, what it is and what does it contain?

A media kit is like a business card of an Instagram influencer. It gives you a professional appearance to your potential brand partners. A creative media kit can easily grab the attention of prospective brands and clients. Moreover, it can also act as a deciding factor in whether or not you get the project.

Another advantage of having a media kit is that you don’t need to write long emails to prospective clients to introduce yourself. Instead, you can customize your media kit according to the requirements of the project and send it right away to them.

A great media kit must include the following –

  • The number of followers you have on Instagram and other social media handles.
  • Details regarding your audience and their demographics.
  • Your media kit should have a great design that matches with your overall personality.
  • If you have a website or a blog, share your website statistics such as the number of visitors and subscribers, page views, etc.
  • Testimonials from previous brands, if any.
  • A brief introduction about yourself.
  • Your contact details
  • Pricing and options for collaboration
7.     Post consistently

To increase your following and attract more brands, it is critical to post at least once on Instagram. When you’re posting content regularly, your followers are more likely to see and engage with your posts. According to various studies, the influencers who post 2-3 times daily are more likely to boost their engagement than those who post once or twice a week.

But, sometimes, it’s difficult to post consistently. In such cases, you can use various scheduling tools such as ripl, tailwind, buffer, etc. that can help you create and schedule all your content in advance. After setting the date and time for posting, your content gets posted automatically.

8.     Choose and tag relevant brands

Now that you’ve followed the above steps, it’s time to think about who you would like to work with. One of the best ways is to focus on the brands you already use. For example, if you are a fashion influencer, is there a brand you always wear? Or, if beauty is your thing, what product you love to use? A shout out on these brands can catch their attention. Also, it could be a great way to start a conversation about collaboration with them.

After selecting the brand, you need to connect with them. But how can you do it? Well, here are mainly 3 ways to outreach to any brand –

  • Tag relevant brands on your post to make yourself visible to them.
  • Create and send a direct message to brands that align with your niche.
  • Send a pitch to the company’s marketing department telling about your purpose of reaching out and what services you can offer them.

Apart from these 3 ways, you can even sign up on various Influencer platforms or communities such as Grin, TapInfluence, InfluencerBay, HYPR, TRIBE, etc. These platforms help you find relevant brands that are willing to connect with influential Instagrammers. Some of these networks require you to have a certain amount of followers before you can sign up on them.

Want to increase your Instagram reach and engagement and turn your followers into life long customers? Get in touch with us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

Ways to make money online with Instagram

Introduction

Influencer marketing has completely changed the way brands advertise. It is growing rapidly for the last couple of years and is an effective way to connect a brand with the audience. Therefore, many companies nowadays are leveraging Instagram Influencer marketing to generate awareness and increase their sales.

But, why Instagram?

According to research, 92% of marketers believe that Instagram is the most important social media platform. Instagram is a great place to make money as an influencer as it offers the highest user engagement rates with brands.

But, you may be thinking that Instagram is just a photo sharing app. So, how can I make a living out of it?

Well, in this article, here are some tips and tactics that you can implement immediately to earn money from Instagram.

Let’s get started!

How much does an influencer actually earn?

A health and nutrition blogger, with 30K followers and a 7.3% engagement rate, shared her rates with us. She charges USD 325$ for a single Instagram post, or USD 825$ for a serie of 3 posts.

1.    Do sponsored posts for various Brands

The most common way of making money online on Instagram is to make sponsored posts on behalf of a brand. A sponsored post involves creating a post; it can be a photo, video or a story in which you’ve featured a product or a service of a particular brand. There are many forms of sponsored posts ranging from brand owned content, promoting a new product, or launching a new brand.

But before connecting with various brands, it’s more important that you work on increasing your following and engagement. You need to have followers above a thousand and have a decent engagement for brands to consider you suitable for making sponsored posts.

Instagrammers with huge following are more likely to organically find brands without joining any influencer platforms or through a middleman. And, it is seen that in many cases, brands reach out first to the influencers having large engagement. So, it’s very important that you write an interesting bio, use the right hashtags, post content regularly.  Moreover, interact with your followers as these factors can play a major role in increasing your engagement.

Once you’ve reached a decent following, it’s time to connect with various brands. 

Here’s how you can do it – 

You can either tag relevant brands on your post to make yourself visible to them. Or, send a pitch to the  marketing department telling about your purpose and what services you can offer them. You can even create and send a direct message to brands that align with your niche.

Apart from these 3 ways, you can even sign up on various Influencer platforms or communities such as Grin, TapInfluence, InfluencerBay, HYPR, TRIBE, etc. These platforms help you find relevant brands that are willing to connect with influential Instagrammers. Some of these networks require you to have a certain amount of followers before you can sign up on them.

As an influencer, you can choose the brands you want to work with and what kind of partnership you would like to enter into with these brands. It can be a short-term or long-term partnership. Moreover, it can also be a single channel or a multi-channel partnership.

It is also very important for the influencers to decide what to charge per post. You should know your audience and should have a clear idea of your reach and engagement rate (total engagement divided by the number of followers).

Pro tip: If you don’t want to lose your followers’ trust in the process of making money by doing sponsored posts, always add a #sponsored or #sponsoredpost hashtag on your sponsored posts.

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2.    Become an affiliate

Not everyone has thousands of followers to make money through sponsored posts. For such Instagrammers, affiliate marketing is the best way to make money on Instagram.

An affiliate is one who sells other people’s products and receives a commission for every sale. Unlike an influencer who is aimed to generate awareness about the brand, an affiliate is more concerned about making sales for the partnering brand in exchange for some commission.

So, how does an affiliate make money on Instagram?

You get a unique URL and a trackable link. Through this link, the affiliate program tracks how many clicks are converted to sales and you get a commission for those sales.

Since Instagram doesn’t allow you to create clickable links on your posts, you can post only one affiliate link on your bio section. This means you can focus on only one product affiliate link at a time.

There are many brands that sell their products through affiliate marketing. You can either reach them directly through direct messages or can explore various affiliate marketplaces like Amazon’s Affiliate Program, ShareASale, etc.

As an influencer, it is important that you choose the products that are relevant to your niche and connect with your followers. Choosing a product or service outside your niche may lead to Unfollows.

One of the limitations with affiliate links is that they are upper long which makes them ugly. So, it is recommended that you use URL or link shortening service like bitly.com to make them look appealing on your Instagram bio.

3.    Open up and promote your own online business

Instead of working for other brands, you can directly set up your online store on Instagram. You can also use Instagram to promote your products in the same way as any other brand. These products can range from clothes, jewelry, mobile covers, e-books, downloadable travel guides, etc. you can also offer your services on Instagram such as Digital marketing services, content writing services, consultancy services, etc. Whatever you’re planning to sell, make sure that your audience likes it and is ready to spend their money on.

Since Instagram is all about visual content, it is very important to post high-quality and attractive pictures of your products. To make your pictures visually appealing to the followers, use photo editing tools like Adobe Photoshop, Canva, Pixlr, or Instagram’s in-built filters. Add an interesting and clear description with relevant hashtags to make your products visible to people who aren’t even your followers.

You can even showcase your photography skills on Instagram by selling high quality and unique photos. You can also sell your photos as prints on other physical products such as pillows, phone covers, clothes, etc. Before selling them on Instagram, make sure to add a watermark to the image, provide full selling details in the caption and use relevant hashtags to attract more customers such as brands and agencies.

4.        Post content regularly

As an Instagram influencer, it is very important to know when and how often you should post on Instagram. There are many successful influencers who posts daily, while some posts 2-3 times a day or even a week.

According to various studies, the influencers who post daily or even 2-3 times a day are more likely to boost their engagement than those who post once or twice a week.

So, it is very important to make the right schedule to increase your reach and audience. Also, make sure that you stick to it.

But sometimes, it’s difficult to follow that particular schedule. And hence there are various tools like buffer, ripl, tailwind, etc. that can help you create and schedule your content in advance and set the date and time for posting. As a result, your content gets posted automatically without doing it yourself.

Final words –

Instagram is a highly effective platform that offers various opportunities for influencers to make money. So, if you’re looking to monetize your Instagram account, here are the top 3 ways that can help you make a living from your work. Just be original and carefully select and deal with the brands you want to work with.

Want to make money on instagram but don’t have the sufficient following base? Then, check out  WeJustSocial, where we help many influencers and social media enthusiasts to increase their following and engagement.

Want to grow your Instagram account the right way? Please reach out!We help many individuals and brands to build their following in just a few months. If you are looking to increase your Instagram following & engagement, or become an influencer, get in touch with us now!

How does WeJustSocial work to help you gain more following on Instagram?

Introduction

It is a known fact marketing opportunities are rising in the landscape of Instagram. Billions of users access information on global brands and influencers through social platforms. With advancing functionalities on Instagram you get an excuse to showcase your strength easily to your followers. Companies focus their efforts on gathering more audiences and generate further business. Hence, it absorbs a lot of time and energy to design quality content that inflicts user engagement.

According to a research,

72% of teenagers use Instagram and nearly as many (69%) use Snapchat. Both have increased by more than 20% since 2015.

Designating a social media manager can help save time and effort. The team of experts works constantly to grow your number of followers with exciting content on your Instagram page. They are well versed with the existing trends on Instagram and weave posts around it to ensure the user engages and responds proactively on your posts. They also keep track of your growth rate and analyze your success to know what works best among your target audience. Moreover, they prepare content in advance and chart out a content calendar to post the content consistently. Thus, they provide all this and more at discounted prices to help you stay in budget.

Not everyone has the knack to divert their efforts in the right direction. Thus, to achieve desired results, it is essential to perform the following actions.
  • Write engaging posts and add attractive creatives
  • Interact with users by replying to their comments, likes, and shares
  • Optimize use of Instagram tools to your benefit
  • Set a schedule to post the content at regular intervals
  • Keep a check on your algorithms
  • Use Instagram stories, live videos, and vlogs

If any of the above actions are not done rightly, the results will not be as expected. Thus, the need for WejustSocial arises. The Instagram buffs ensure you reach your target audience seamlessly. Here is what they would love to do for their clients to delight their audience. Moreover, they don’t just curate the content but also indulge diligently in after post activities such as responding, liking, commenting, and sharing the posts to engage more people.

1.  Curates Content

It is a major responsibility of the Social media manager to curate content to grab the attention of the users. WejustSocial creates visually pleasing content and excites the readers alike. They use apt captions for the pictures and posts that quickly attract visitors. Engaging and entertaining posts, pictures help in highlighting your brand image. Moreover, including a call to action for followers, encouraging polls, and responding to comments make the users feel involved. Consistently posting user engaging content adds to loyalty among followers.

Thus, consider including relevant hashtags to connect with users and pages of common interest. Also, decorating the posts with emojis and presenting it vibrantly to the users. Winning over followers is simple if your content is shareable and relatable. Moreover, posting at the best times to get more visibility is a good move to gain more followers.

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2.  Update regular posting schedule

Not always can you come up with the best ideas for content instantly. If followers do not find your content unique, there are chances they’ll scroll it down. Therefore, it is ideal to plan your posts in advance. Spread the posts evenly in line with the latest trend in the market. The social media experts help you plan your content calendar by discussing assorted campaigns that can be run at different periods. This gives them more time to align the campaigns and stay responsive to already posted content. Hence, it is very critical to let the users feel your presence online.

When your campaigns are streamlined way ahead of their posting date, you get enough time to make changes as per current trends. The influencers whose posts are in the flow and regularly updated, tend to get more visitors on their page. Consistency also brings your posts on top of the timeline. Thus, followers feel a part of it by commenting, sharing, and liking your posts.

3.  Enhanced User engagement

If your posts are not compelling enough for users to respond, then you need to revisit the strategy and style. To amass followers, the content should be user engaging. The user should be able to resonate with what is being posted from your account. As long as the followers connect with the ideas, they will automatically involve in the post.

Therefore, add necessary hashtags, or connect with other brands with a common audience to rope in more people into your idea. Think from the perspective of the audience and post what engages them. Moreover, ask your followers to tag friends and family to involve a further audience. Create polls of current topics allowing users to vote.

4.  Sharing content on other platforms

Many users have accounts on multiple social media channels. When you cross-promote your content, the chances of gaining more followers increases. It also helps users to find you quickly on Instagram and follow you instantly. Add links to your YouTube channel to let the users get more information about your objectives.

Share the posts on different channels to ensure it is reiterated among users. If you post a quiz or contest or offer deal or giveaways through your content, share it on other social platforms too. It widens the reach of your content. Moreover, tagging people on your posts can also widen the scope of your content.

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5.  Collaborate with others who have a common audience

Keep an eye on what works with your audience. Analyze your success and ensure the posts that get your followers are repeated quite often. When you find something on other’s accounts that is insanely hit among your target audience, try to create the content of similar nature. Moreover, try to alter such content with your personal touch. Get in touch with other influencers and work towards a common interest that excites your audiences. 

Follow people or like their posts with whom you wish to collaborate. Understand the benefits of gathering a larger audience. Also,avoid spam and repetitive posts to keep up the interest of the users.

Conclusion

Managing your Instagram account can consume a lot of effort and eat up time. You will need consistent quality posts that entertain your users and hook them up to your account for a longer time. Thus, hiring a social media manager is an effective option to outperform on Instagram.  

Want to make more followers and expand your reach? Get in touch with WeJustSocial to learn new ways to create unique posts and stories and increase your visibility among different brands.

How can WeJustSocial help you increase your Instagram Visibility?

Introduction

Who doesn’t want to get noticed on their Instagram account? Always looking at competitors and wondering what makes them get more followers? Everyone longs for a strong presence among the online audience. If you compare Instagram with other social medium, Instagram outperforms in terms of user engagement and creativity.

Visually appealing pictures speak louder than words. These images capture the attention of the users. Moreover, hashtags on assorted posts make it easily accessible to audience. Therefore, thoughtfully planned and executed content can bring in more folks to your Instagram account.

According to a research,

Other than Instagram's own account, the most-followed Instagram account as of January 2019 is run by professional soccer player Cristiano Ronaldo, followed by celebrities Selena Gomez, Ariana Grande, and Dwayne (The Rock) Johnson.

However, not everyone is so dedicated or have their busy schedules resulting in impaired use of Instagram landscape. Either the posts are repetitive, or the content is too weak to attract user engagement. Therefore, the content should be visually pleasing, intriguing, and spread over the right time frame to avoid clustering on the Instagram page. Too much effort goes down the drain if the Instagram campaigns do not fetch desired results.  Hence, this brings in the need to hire a social media account manager. These subject matter experts are well aware of the predominating trends to ensure user engaging content is posted through your account.

Their expertise in Instagram content benefits you in multiple ways.
  • Strategize your Instagram campaigns to derive desired outcome
  • Create an alluring bio, profile picture, and visually appealing content
  • Subtle promotion of your Instagram page on other social network platforms
  • Communicating with the users and instilling faith in the audience.
  • Scheduling campaigns and keeping an eye on existing ones to showcase consistency among the target audience
  • Optimized use of functions and features on Instagram through cost-effective ways

WeJustSocial offers the right strategy for you on Instagram to attract more followers with the help of organic and unique content. The advisors ensure stability in popularity and content on your Instagram. Moreover, posting the campaigns at the right time, following up on posts, tagging the relevant users, adding compelling captions to the pictures, responding to user comments, including hash tags , all this will be taken care of. You may even work towards monetization of posts using various strategies for your Instagram account.

1.  Posting user engaging and quality content

Merely posting a picture will not help unless it reaches the right audience. If you want more people to get excited about your posts it needs efforts to highlight user generated content. Moreover, there are multiple posts that go unnoticed by the audience every day. Some posts are too similar to even grab the attention of the Instagram users. Therefore, creating unique and inspiring posts and pictures is critical. The content quality should be high so as to build your image on Instagram.

WeJustSocial understands the objective of their client and designs some extra creative content to get the maximum reach on Instagram.  Therefore, define your audience and focus on your talents to showcase it through your posts. The shared pictures should be compelling for the target audience to like, comment or share. Also, ask your followers to tag friends to let it stretch to further audience. Be proactive while responding to user comments. Moreover, do not forget to like their comments to let them know they are noticed. 

2.  Planning and executing a content calendar

One of the reasons why many accounts are just scrolled through is the visual presentation of the Instagram page. Too many posts can result is loss of interest or just confuse the audience. However, you will lose the essence of the content and its purpose if it is not posted at the right time. Staying consistent and aesthetic also helps to be loyal among the followers. Moreover, your posts should be such that it creates curiosity and people look forward to what is next.

Any expert content manager will assist in drafting a calendar to spread the online campaigns consistently. Therefore, it is essential to remain vigilant towards the previously posted campaigns too. You cannot just post something and forget about it. It results in loss of reliability and integrity among your audience. The campaigns might need alterations with time to give it a fresh look. Hence, plan ahead and schedule your posts and define a time to publish the same so that the audience is aware of when you are active.

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3.  Staying ahead or at least in line with the trend

To create entertaining and informative content always, it is important to benefit from the rising trends online. Thus, voice out on the current topics that are viral to grab the attention of the followers. Create polls, quiz, and questions to let people respond on the current situation. If there is some event or occasion, put your own spin to it if you can. Such posts are more engaging and exciting to the audience. Moreover, it brings in more visibility to your account.

Social Media experts are fully knowledgeable about what is in and at times even what is next. They will help you create interesting posts and outshine your image among the users. You can even add relevant hashtags to connect with more users who are interested in the same topic and get them to respond to your post.

4.  Track your success

Instagram creates opportunities for constant learning. You experiment with your posts make you understand what works well among the users. The content that is disliked by the audience can be altered to what your page readers like. Look around your account and analyze the most and the least engaging posts. You can plan your future posts on the analysis. Figuring out the spotlight that made the posts successful can help you create better content and gain more visibility.

Repeat posts that create excitement among the target group. Higher the engagement, greater the visibility on Instagram. Sit with the social media managers to reflect on the pros and cons of the content and analyze what makes it successful or not.

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5.  Blending social media channels

While Instagram may be your primary source of branding, you must not forget the advantages of other social platforms. In case you notice more success on other platforms, it is a good idea to combine the channels. Integrated marketing efforts spread across various platforms ensure 100% success. Use the success of other channels to get more Instagram followers by running campaigns with cross promotions. Add links to the channel in your bio or posts and let your followers know more about you.

Want to make more followers and expand your reach? Get in touch with WeJustSocial to learn new ways to create unique posts and stories and increase your visibility among different brands.

Tips on Writing a Good Instagram Bio in 2019

Introduction

Contrary to what one might think, writing Instagram bios is not all that easy and requires quite a bit of thought.

Instagram is often used by influencer, and in such case writing a stellar bio becomes all the more critical. With millions of Instagram users online, users takes a fraction of seconds to glance through profiles and form an impression.

We’ve put together a comprehensive guide on how to create a good Instagram bio and how critical they are in effectively communicating to users what you do. All of this will help you convince your profile visitors to hit the coveted ‘follow’ button.

According to a research,

There are 39% of active Instagram accounts with over 15k followers are influencers.

1.        Enhance the Name in your Bio to connect with search queries

This is a basic pre-requisite to get the ball rolling – the name of your Instagram account is just as important as your bio if not more. For starters, by name, we do not mean the username of your account, but the ‘name’ field in your profile.

When a user hits a search for your brand on Instagram, it is through the profile name that they identify and associate you with the brand name you carry. Hence, ensuring consistency in your brand name lends to your aura a sense of trust and reliance.

Additionally, the name and username are the only fields through which Instagram associates searches with your profile.

Hence, in order to get every follow searching for your brand to land on your Instagram profile, you’ve got to get your profile name on point. That’s not to say you make things a little fun – use the ‘name’ field to convey your specialty service or niche offering to your followers.

For inspiration, check out how twist_of_lemons patches in humor into her Instagram bio name. Not only does this help you stand out among your peers, but it is also a great way for followers to search you down easily.

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2.        Splash your skills

If there’s a particular hobby, a niche skill set or an interest that you possess, your Instagram bio is the right place to broadcast it! A bio is not only to explain what you do but it also a great way to tell people what’s special about you.

Mind you, it should be something of intrigue in order for browsers to start following you. Additionally, this little piece of information also doubles up as a key differentiator between you and your competitors.

3.        The importance of keywords

Keywords in your bio, unlike their usual use across various platforms, are not used to attract users through searches to your profile. That’s the job of a stellar profile name, remember?

Why then, should you include powerful keywords in your bio? Well, that’s how you establish a connection with your followers and draw more attention to your Instagram account!

Finding the right keywords for your bio involves breaking down your core values as well as that of your target audience. A logical way to do that would be to construct an Instagram profile of your ideal follower and exploring their key interests, pain points and needs as a consumer. Identify what strikes a chord with them and you have your keywords.

4.         Website Links

Unlike other social media platforms like Twitter and Facebook where placing web links anywhere in your content is easy, on Instagram it is only your bio that can feature a link to an external page. Use this space to direct followers to your official website or blog and encourage them to connect with you on multiple platforms.

A drawback with Instagram is the lack of hot links that enable you to direct audiences to a particular new launch, campaigns or webinar. This can be worked around by regularly updating the link to your bio and mentioning the same in your posts to inform them of what’s new with your brand.

As Instagram gives you scope for only one URL, Later gives you the chance to showcase a shoppable Instagram feed called Linkin.bio that helps drive traffic to your online store. On clicking this, your followers will be directed to your web/mobile landing page that mirrors your Instagram feed and displays your Instagram posts as clickable images.

5.         Include your email address 

Many Instagram accounts today are sharing their e-mail addresses along with website links. This gives followers wishing to contact you a clear direction to do so. Also, in case you may miss a DM or two occasionally, an e-mail mitigates the risk of slipping something by.

6.         Insert creative elements in your Instagram Bio

While the bio is your two-minute pitch to establish a relationship with a prospective follower, doing the same in style makes far stronger an impact than otherwise. The fact that Instagram is one of the more casual and fun social media platforms should be reason enough to through in some light-hearted creativity in your bio.

Here’s how being creative can add sparkle to your Instagram bio:

  • Tie in Emojis as Text Dividers

Use emojis as a means to break your text-heavy Instagram bio themes rather than simply clicking on the monotonous space bar on your keyboard. Emojis can also be used to convey various features of your brand or product, or even just display the lighter side of you!

  • Include Your Brand Hashtag

Hashtags are everywhere! Whether it is Twitter or your physical marketing collaterals hashtags are a great way to drive engagement on your posts. Why exclude Instagram bios from all the fun, then? Throw them into your posts, Instagram contests and your bio to boost profile visits.

Consistently broadcasting your brand hashtag is a great way to get your followers in a habit of re-posting your updates with it.

A word of caution though – do keep in mind that your hashtags are clickable from your Instagram bio only on the web and not on a mobile application interface.

  • Play With the Font of Your Bio

Changing the font of your Instagram bio works well to make each description stand out and grab the attention of your audience.

For ideas on different fonts and fun calligraphy for your Insta bio, turn to this fun text app called Textizer that gives you access to a whole lot of exciting fonts for Instagram and also other apps!

  • Break Down Your Bio

To make the information you share on your Instagram bio more sorted and consumable, break it down by adding line breaks. This also ensures browsers don’t miss out on any important information amid all the text which could make or break the success of them following you.

How do you do this? A simple way to add line breaks is by simply typing ‘Return’ in your bio on the web version of Instagram. However, do remember that line breaks feature only on the mobile interface of Instagram and not on its web version.

  • Include a CTA in Your Bio

It may seem like a trivial thing to do, but include a call to action in your Instagram bio can go a long way in urging browsers to connect with you on Instagram and drive engagement on your posts.

  • Mention Your Physical Location & Hours of Operation

This is an absolute must-do if you own a brick and mortar store or organize events/sales that carry precise location and time details with them.

Including your exact location can also let users identify your profile in association with your store outlet, hence extending grand goodwill from Instagram to your store and vice versa.

The Comprehensive Instagram Bio Checklist

There’s a lot that goes into creating an Instagram bio that forms a good first impression and gets your profile visitor to hit that coveted ‘Follow’ button! Here’s a quick summary of your bio elements you ought to tie into yours:

  • Put out exactly who you are and what it is that you do
  • Use keywords that cater to your audience pool in order to capture their mindshare
  • Mention your website/blog link and use bio to direct your followers to your shoppable Instagram feed
  • Let nuances of your personality and brand image reflect through emojis and fonts in your bio
  • Give your followers a way to get in touch with you

Final words-

Influencers across the world who wish to strike a chord with their Instagram audience use such creative elements in their Instagram name and bio in order to drive engagement, increase followers and positively impact sales. You could chart out any sort of brand image that works for you, but remember to leverage the about hacks to empower your creative process!

Want to grow your Instagram account and become a successful influencer?Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.