Instagram is the second largest social network globally in terms of active users, behind its owner, Facebook. More than 1 billion people operate Instagram every month to generate a revenue of $12.32 billion in 2020 (eMarketer). It is a lot more than just the leading repository of latte art. It contains more than one billion monthly active users – yes, you heard it right, billion with a “B.”
While the mainstream users are in the U.S., it has a colossal presence globally, with big users based in India, Brazil, Russia, and Indonesia. Instagram also skews the young and hip, with the under-30 crowd totaling up about 60 percent of the platform, and teenagers are consuming it in growing numbers. B2C (Business to consumer) brands can make a big splash on Instagram. Whether you are showing off a delicious meal, a beautiful car, or a new product, Instagram is the way to connect with consumers who want to consume straightforward, energetic, visually engaging posts/stories.
Considering the vast social media opportunity available, various influencers and brands, unfortunately, struggle to make a mark on the second largest social media platform. Creating a valuable presence requires a smart strategy best designed with the expert guidance of a result-driven agency to avoid falling behind competitors. An Instagram page with thousands and millions of followers is more likely to gain the trust of an individual than a page with very few followers. Let’s say you have a business of a clothing brand, but your social media presence hasn’t quite gained the momentum yet. There is very little chance of other users being able to find you or trust you, for that matter. This is why you need to develop your profile to gain more followers.
Lets’ look at some of the tactics.
Audience Quantity Over Everything
Instagram is going to be the first online representation of your company a customer will witness. A thriving account with recognizable popularity is bound to generate trust and promote interest in your brand. 77% of customers depend on endorsements from their peers in selecting a product – with more followers, your social proof is increased, and your business develops a strong and attractive online presence.
Increase awareness and gain an audience who love and trust your business and your brand. Now is the time to use this social media platform to accelerate your business. Having a regular audience interacting with your brand, your products, and your services has the possibility to boost sales and save you money in marketing!
A Compelling Profile Photo
In his book, Face Value: The Irresistible Influence of First Impressions, psychologist Alexander Todorov enlightens people’s bias for judging other people by their faces. In social media, this is no different. According to Todorov, people form an impression of others in less than 30 to 40 milliseconds. When you consider this immediate review of your Instagram profile picture, things can get complicated if you fail to have a captivating photo.
Your profile picture needs to speak for you, and it needs to draw attention to who you are or what your brand is about. People love to connect with faces, so, if you can, choose a human face for your profile picture!
A “WOW” Description for Your Bio
The way you present yourself in your Instagram bio is a vital part of an Instagram presentation. It is through this biography that an audience can understand your Unique Selling Proposition (USP). The perfect results are consequential when you explain what you have to offer and what transformation you can create. Remember, when describing your brand via a social media profile, you are not talking about yourself but rather what you can provide.
You need to know how to construct a description that explains what you offer so that it creates an immediate connection with your profile visitors and followers. It is also vital to highlight your business differentials against competitors. So what is remarkably unique about your Instagram that makes it worth following?
Contrary to popular belief, having hashtags in your bio does not lead to profile discovery. Instagram shows hashtag search results strictly as posts, not profiles. So not only does using a bio hashtag fail to bring new audiences, but it will take new audiences away from your profile and onto the general hashtag collection!
Add a CTA Button
Instagram also comes with different Call To Action (CTA) options – called the “Action Button,” which enables a more curated capability so that people can find out more about your products or services in the right way. Buttons like “book an appointment” or “reserve” are possible. However, to add this button to your profile, you will need to have at least 10k followers! This brings us back to the importance of having a high number of followers and social proof services! Using social proof not only increases your credibility and trust but also lowers the barriers between you and your followers. Thus making them your valued customers and even a free marketing tool i.e., W-O-M (Word of mouth).
Explore Instagram Highlights
Instagram Highlights work like pages on your site, utilize them to separate your content. Story posting is attaining more space on Instagram than posts themselves. This kind of activity sheds light on what happens in the present moment and keeps content on air for only 24 hours.
Also, those who follow any brand or personality carefully search Instagram Stories to peek behind the scenes, what is trending, and “real-time” insight. Use this feature to create a closer relationship with your followers/audience. Remember, videos have a longer exposure time than static photos, so take advantage of videos, animation, and interactive features offered by this platform.
Wrapping it Up!
Your Instagram page can be the biggest testimonial of your successful brand, but how do you achieve this without followers? You cannot. Followers are the living proof or rather the social proof of trust and reliability of your brand. WeJustSocial aims at doing the same for your profile! Their services ensure your brand makes its presence felt on the the second largest social media platform! So, go and grab this opportunity!