Tips for choosing the best profile picture for your Instagram profile

Introduction

Instagram is a popular social media application used mostly by young and dynamic users. Unlike Facebook, Instagram is known for its photos and videos posting than long texts that go unnoticed. While twitter handles are mostly for Celebrities and big shots, Instagram is for all. It is a well-known saying that a picture is worth a thousand words. It can’t get truer on Instagram. Adding a good profile picture is a high-priority task as it represents you as an icon to make you stand out of the crowd.

The Instagram page should thus be upgraded from time to time. Your followers and page visitors, who might later be followers, should be impressed with your picture and feeds. The first thing that a user notices is your profile picture. The profile photo is the first impression of your personality and purpose on Instagram. Though it looks pretty simple to select any picture, nailing it down for a long lasting impression is not a plain-sailing. Choose the correct size and dimensions to make heads turn to your Instagram page.

Here are a few tips to help you choose an apt profile picture for your Instagram account

Best time to engage followers?

Our data found Tuesday through Friday 9 a.m. to 6 p.m. were by far the safest days to post to maximize engagement. Thursday has the highest amount of engagement in the week. Sunday has the weakest engagement of the week.

1.       An evergreen picture goes a long way

If you choose to add a profile picture that needs to be changed with every occasion, season or achievement, it is surely a tedious task that needs to be done in time. You do not want to look awkward with a summer or spring picture during snows in winter. If your profile photo is obsolete or outdated, a new user may assume your account inactive and will not look further.

It is therefore advisable to use a picture that is evergreen and looks fine at any given point of time.  Every day you can save time on changing profile picture and instead focus on the content and aesthetics of your Instagram page to grab the attention of the new users as well as religious followers.

WhatsApp Image 2019-05-13 at 1.12.40 PM

Image source: Instagram

2.       Match the picture with Aesthetics

Imagine a profile picture totally off the color palette that you choose in the creatives of your post. Your profile picture should fit right with the other aesthetics of your Instagram page. Only then your feeds will look consistent and symmetric.

Ensure you edit the profile pictures to match up with the rest of the pictures of your grid. If you opt for a color theme it should reflect in your profile picture too. Plan your profile picture in sync with the rest of the page to impress your audience and make your page look visually bright and content well planned.

3.       Choose a perfect size

The size of your photo is scaled down on the mobile screens. To add fuel to the fire, the square size of the picture is further trimmed as it is seen as a circle on-screen. Thus, make sure you leave some empty spots in the corners of the picture.

Don’t let the small size worry you. You can add a bigger version of the picture but ensure it scales down in a 1:1 ratio to avoid blurring out. Keep an eye on the pixel size that does not distort upon viewing on small mobile screens. You can choose to crop the excess picture to let the users get a full view of the image displayed.

When you add or edit a profile picture, before posting it, you can see the preview and center the image correctly as per the circle in which the image appears to the users.

4.      Keep the background right

A major factor while adding a profile picture is the background of the image. The background should not only be subtle and not predominant, but also impressive and shouldn’t be dull. Thus, neutral backgrounds are the best bid for any kind of profile picture.

Keep the background mess free. It leads to distraction if there is too much clutter in the background. The focus shifts from your image to the background and dilutes the purpose of the profile picture. Choose wisely between the bold colors and subtle textures to create the focus on your image. But do not forget to stick to your Aesthetics.

WhatsApp Image 2019-05-13 at 1.16.49 PM

Image source: Instagram

5.       Use props wisely

Show off your personality trait to the users in style. Add a trendy prop to your image that makes it obvious as to why the profile picture is posted. Working in with some good props can help you stand out of the crowd.

You can also experiment with props and their angles in the picture and choose the best shot! Props show off your image as weighty and meaningful to the users. For example, a photographer may want to add a DSLR or a high-resolution camera in his hand in the profile picture to create goodwill among the audience.

6.       Opt for a soft light source

Take the advice of professionals if you are not sure of lighting in your pictures. Natural and bright lights are best for any image. However, under direct sunlight, you need to work on angles to avoid or show off shadows. Lights in your picture also depend on whether the image is shot indoor or outdoor.

Natural lights are the best source when it comes to best captures. Too flashy or too dull lights can ruin the perfect shot. It is tough to get the right image in the presence of backlights. Preferably, go natural during golden periods of sunrise and sunset for the right shot.

7.       Crop it for the perfect headshot

A professional with a powerful camera can help you get a perfect headshot image. Crop the excess in the background to focus on your image. A casual photo with inappropriate background or lighting can be easily ignored or decrease the interest of the audience in your profile.

Add a professional touch with a crisp and clear headshot that defines your mood and personality and a face people would love to connect with. Since your profile image is small and circle, ensure you use that space the best way. Add a perfect headshot that draws the attention of the visitors.

Conclusion

You need to spend some time and effort and play around with features to get the best profile picture on your Instagram page. Remember, success is the result of hard work and planning.

Want to grow your Instagram account the right way? Please reach out!We help many individuals and brands to build their following in just a few months. If you are looking to increase your Instagram following & engagement, or become an influencer, get in touch with us now!

Instagram post ideas to increase your followers

Introduction

Instagram is the most popular social media platform with over 800 million daily active users.

People use Instagram for many reasons, but all of us are obsessed with only two things – likes and comments. This can only be possible by posting creative and unique content on Instagram. 

Instagram is all about visual content. Images grab a lot of attention as compared to simple text. Thus, people spend hours scrolling their Instagram feed. 

Posting content is very important to capture the attention of your potential followers and brands. And this can only be possible if the content is appealing to your followers’ eyes. Also, posting your content at the optimal time is equally important as such posts are more likely to be noticed by your followers and brands. 

Here’s a list of some Instagram post ideas that can help you boost your engagement in no time. Some are quick and easy, others will take preparation. 

So, let’s get started.  

According to research,

over 300 million people use Instagram stories every day.

1.        Share Instagram stories 

An Instagram story is a fun and quirky way to engage with your followers. These run for 24 hours and are discoverable i.e., even people who aren’t your followers can see your post too. Instagram stories give a sense of urgency to the users as they’re gone after 24 hours. Moreover, these stories are pretty short (maximum 15 seconds) means they don’t consume a lot of attention and time of the viewer. 

Instagram stories are a great way to avoid filling your feed with personal stuff and get more views and likes on your account. There are different modes to share your stories such as normal, live, boomerang, Superzoom, rewind, stop motions, hands-free, etc. 

Here are some creative ways to use Instagram stories – 

  •   Organize Q&A sessions
  •   Host a giveaway or contest
  •   Post tutorials or tips 
  •   Share behind-the-scenes photos and videos
  •   Feature other accounts that you think are worth following  
  •   Ask for suggestions for your next post
  •   Create a poll
  •   Promote your recent blog post 
  •   Share a sneak peek of your new projects
  •   Stream live videos

If you want to make some of your content to make readily accessible to your followers, you can do so by marking Instagram stories as Highlights. These are shown at the top of your Instagram feed and can be accessed anytime when required. 

Image source: Vogue Magazine

2.       Post-Behind-the-scenes content

If you’ve never posted such content before, it’s high time to think about it. 

A behind-the-scenes post is an effective content that can be created easily and quickly. Sharing such content regularly not only brings an extra human element to your profile, but also builds an emotional connection with your followers. 

There may be some influencers who want their feed to be full of professional and polished images only. So, in such cases, you can share your behind-the-scene content via Instagram stories. 

If you’re confused about what to share, here are some ideas for your behind-the-scenes content on Instagram-

  •   Photos of you and your work environment 
  •   Your daily routine
  •   A teaser of your new product or project. 
  •   A picture of your workspace or office
  •   Fun or entertaining content 
  •   Your progress or success, such as training, certificates, workshops, etc. 

People crave authenticity and want to connect with people and not only brands. Therefore, behind-the-scenes posts can prove to be the most effective way to build trust and loyalty.  

3.        Give IGTV a try 

Instagram TV or IGTV is a feature on Instagram that allows you to post longer videos than Instagram stories. These videos can be up to 10 minutes for all users and up to an hour for verified users. IGTV is a video platform just like YouTube, except it doesn’t have any ads. 

Here are some tips and tricks that can help you master the art of posting videos through IGTV – 

  •   Shoot vertical videos
  •   Cross promote your content through IGTV 
  •   Share behind-the-scenes videos
  •   Learn how to edit your videos for Instagram TV
  •   Shoot your videos in good lighting
  •   Link an IGTV video to your Instagram story 

IGTV is described as the ‘most exciting feature to date’ by Instagram itself and allows you to create vertical and long-form videos that can only be watched on smartphones. Just like TV, IGTV also had various channels that you can follow to view different content by different brands and influencers.  

Image source: Netflix 

4.        Host Giveaways and contests

Instagram Giveaway is another creative way to engage more followers on your profile. 

But, what are giveaways? 

Well, giveaways are free stuff that is distributed among people, often for promotional purposes. It can be a product, cash, discounts, or coupons. 

A giveaway is a fun and great idea to increase your reach to various users and brands. If done right, it means more followers, likes, and share. There are different strategies to run Instagram giveaways and these depend upon your objective and the actions that you want your followers to take. Some of these strategies are- 

  •   Follow and like a post to win rewards
  •   Leave a comment and tag a friend on the post to win 
  •   Post a picture or a selfie relevant to a brand along with a specific hashtag.
  •   Share and tag a post 

Image source: Kopari

5.        Repost user-generated content

You don’t always have to post your personalized content on Instagram. You can repost other users’ content on your feed as well. Sharing and reposting others’ content can make Instagram a more interactive experience. It can not only help to grow your account but also helps to build relationships and trust with your followers.

If you’ve run out of ideas or simply like a post of one of your follower, you can repost it on your account. But make sure that you give proper credit to that person as it may lead to copyright issues. All you need to do is to tag that person in the caption so the users can know the original content creator. You can also ask him for permission to post his content on your feed through personal message or comments.

6.        Other post ideas 

Apart from this, there are many other ways to post creative content on Instagram – 

  •   Memes
  •   DIY ideas or tutorials
  •   Doodles, sketches or calligraphy
  •   Offers and promotion
  •   Statistics and numbers to tell a story 
  •   Inspirational or funny quotes 
  •   Throwback pictures
  •   Follower testimonials or feedback 
  •   Link your post to your blog
  •   Promote a positive message 
  •   Recipe tips and tutorials, etc. 

Conclusion

Hopefully, these tips and ideas helped you create interesting content on Instagram. Experiment with different types of content based on your niche to build followers, gain likes and success on Instagram. 

Want to gain more likes and followers on Instagram?We Just Social makes it easy for you to plan and manage your Instagram posts thus boosting your engagement in no time.

Best time to post on Instagram

Introduction

What is the best time to post content on Instagram? 

This is a very common question that many social media marketers and influencers are trying to figure out for years. 

Many influencers are determined to find the perfect time to post their content on Instagram to maximize the number of followers and likes they get. 

Instagram uses its own dynamic algorithm, like other social media platforms, that keeps on changing over time. In the new Instagram algorithm, user’s content is shown based on its engagement rate instead of the time posted. Therefore, finding the best time to post on Instagram is very important to capture the attention of your potential followers and brands. 

You put a lot of efforts in creating compelling content to increase your reach and engagement. But, even the best content will flop if you’re not posting it at the right time. 

Learning the best time to post on Instagram is equally important as the quality of your posts. 

Best time to post on Instagram?

The best time to post on Instagram depends upon various factors such as location, day of the week, time of the day, and audience preferences.

What is the best time to post on Instagram?

The best time of the day to post content on Instagram is when most of your followers are actively scrolling the app. 

Many studies are conducted every year to find out the best time and day to post the content on Instagram.

According to Hubspot, Monday and Thursday are considered to be the best days of the week to post on Instagram. The best time to post is between 8:00 am to 9:00 am. And time between 3:00 pm to 4:00 pm is the worst and should be avoided. Moreover, posting a video between 8:00 pm to 9:00 pm gets 34% more interactions. 

Later, a platform that allows users to schedule Instagram posts, analyzed 12 million accounts from all over the world. It found that the best time to get the most engagement is between 9:00 am to 11:00 am. 

A study conducted by Sprout Social shows the following results- 

  • The best day and time to post on Instagram is Wednesday at 3:00 pm, Thursday at 5:00 am, 11:00 am, and 3:00 pm to 4:00 pm, and Friday at 5:00 am.  
  • The most engaging day on Instagram is Thursday. 
  • Sunday is the least favorite day to post on Instagram. 

Image source: Sprout Social

Confused, right? 

The thing is that every Instagram influencer has a unique following located in different time zones. And thus, the best time to post isn’t the same for every influencer. Therefore, it is essential to find your personalized best time to post your content on Instagram. 

So, how can you find out the optimal time to post?

You can start with the above-mentioned best time and day. But if you aren’t seeing much engagement, you can test and experiment yourself with different posting times to see when your audience is actually more active. Once you’ve established this, you can finally decide your most engaging hour. 

For example, if you notice that your followers are more active between 2:00 pm to 6:00 pm, post your content at 2:00, 3:00, 4:00, 5:00 and 6:00 pm, and track the engagement rate of each post, along with the day and time of posting. 

Pro tip: Test your best time at least twice to make sure that your post’s success is due to the time of posting and not due to the quality of your content.

Also, consider some basic things you know about your target audience. For example, if you’re targeting mothers, you might want to schedule your posts around the time when their children are in schools. This is because, at this time, they have some leisure time to check their Instagram feed. On the other hand, if college students are your audience, scheduling your posts after college hours (after 2:00 or 3:00 pm) might be considered effective to boost your engagement.

Track different posting times every day in a spreadsheet such as Google sheets or MS Excel. Record the time when you shared the post, as well as the likes and comments it received within 24-hours.

Well, here are some practices you can follow to hack the Instagram algorithm and find the perfect time and day to make your post more visible to users- 

1.       Know your audience’s time zone

I cannot stress this enough. Knowing from where your followers are situated is an important factor to get success on Instagram. 

For example, if you’re from New York, but your followers are situated in LA, you should schedule your post keeping the LA’s time zone in mind. But, if your followers are from both the UK and the US, posting at odd times may be best for you to engage with as many people as possible. This is because midnight Pacific Time is 8:00 am in London, which means that there are a lot of chances for your content to reach more people in both the locations.  

2.       Post more during off-work hours 

Office professionals may not be active on Instagram during their working hours but may check it over lunchtime. Therefore, posting your content between 11:00 am to 1:00 pm (lunchtime) and 7:00 pm to 9:00 pm (after work), can be the perfect time to engage with your followers. 

3.       Schedule important posts for weekdays 

Your posts may not get as much attention on weekends as it may get on other weekdays. So, it’s better that you save your most important posts for weekdays. But that doesn’t mean that you can’t post anything on weekends. You can still post fun, entertaining content on Saturdays and Sundays.

4.       Schedule your posts in advance

If you don’t have enough time to post your content on your personalized best day and time, you can schedule all your posts in advance. This will ensure that your posts are consistently getting published at your perfect time on your Instagram account. There are many tools and platforms that allow you to manage and schedule your Instagram posts such as Buffer, Later, Tailwind, Hootsuite, Iconosquare, etc.  

5.     Optimize your content

Posting your content at the best time is not the only factor that determines your success on Instagram. If you want to engage more followers on Instagram, you’ll need to optimize your content. This means that you need to post images and videos which are appealing to the eyes of your followers. Also, make sure that you use catchy captions and hashtags relevant to your post.

Conclusion

Instagram is one of the best platforms to increase your following and choosing the best time to post is the first step to boost your engagement and gain more followers and likes. 

 

Do you wish to build a strong Instagram presence in 2019?We Just Social makes it easy for you to grow your reach and engagement thus, making your account more visible to different brands.

Ways to Generate Leads with Instagram Stories

Introduction

Instagram continues to be a favorite social media app among users across the globe. With almost all the people logging into Instagram, it becomes an awareness creating medium and information passing channel for many. With Instagram stories burning the stage, people are using it to generate leads for their accounts.

To reach your target audience, you put endless efforts in your content and aesthetics of your page. However, there are changes that the content gets lost in the hundreds of other similar posts on Instagram. This is when Instagram stories define their place. Since it is published on top of the page as a different setup and not part of the feed, Instagram stories are more likely to be noticed and viewed by the users.

An Instagram story is a collection of pictures, videos, and GIF’s blended together to form a story. A lot of times, the stories are posted unfinished and thus the users don’t get sufficient information from it. To ensure the users really stay loyal and engaged with your stories, try to create short and meaningful stories that cannot be missed.

An Instagram story is good to generate the interest of the users initially. However, you can add a URL link to your website or blog or youtube channel to channelize the curiosity of the audience.

Listed below are few tips to help generate leads from Instagram Stories-

According to a research,

There are 1 billion monthly active users on Instagram.

   1.       Find your target audience

When you are ready to post on your page, you should be aware of the people you want should see the post. Your post should revolve around a particular age group, common interests of people or specific income groups.

Share posts that serve a purpose. You must plan your posts to align with your personality and show off your skills. Since the Instagram story is available only for a short time period, your content should boost user engagement in less time. This is why you need to target your loyal followers and audience that share a common interest.

You can have a call to action for the users or a URL page to visit for the audience to keep up their interest in the post. The post should be a value add for the visitors otherwise there are high chances of redirection of visitors to other Instagram stories.

2.       Get the URL link set up

Instagram stories are short messages to users. You can plan content well in advance to draw the attention of the viewers as the stories do not form a part of the feed but appear evidently on top of the Instagram page.

It is a good idea to include URL links set up in your Instagram stories to direct the curious viewers to a landing page for further details. Ensure the links are included wisely to compel the users to take action. 

If the users go through your story and do not find any link till the end, the story ends in no time and the cohesive content may not be worthy enough. You can load your Instagram page or a feed that you wish to show off to your users through your URL.

3.       Create a compelling content

Once you decide to post an Instagram story, you need to curate content that your views will benefit from. Think of what appeals to your audience and schedule content in advance to save time and effort.

Make sure the purpose of the post is clear and the visitors find it valuable to compel them to take a call to action. Your heading itself should convey the reason for your story followed by an image that highlights the benefits to the users.

If you are adding a link to your form or website, ensure the right information is passed on to the client to drive more traffic to your website or page. Make sure you follow up and revisit the followers’ page to display loyalty.

4.       Use trial and error method

Create content that is fun, entertaining and beneficial to the viewers. Above all, the content should display your personality and highlight the purpose of your post. You must check and review your content before posting it.

Keep an eye on the content that generates leads and tries to create the content of a similar pattern. Do not fall prey to unusual viral posts. The same may not be appropriate for your target audience.

Upgrade the parts in your posts that are visually appealing and add value to your Instagram story. There should be a perfect blend of creativity with planning and organizing to produce superior stories that stand out of the crowd.

5.       Share your purpose clearly

Let the viewers know the reason for posting your story. Let them analyze the benefits and be willing to know more about you through your Instagram page. You must plan your content strategy to drive more traffic to your page.

Use relevant hashtags so that your story is easily found by users on Instagram. Hashtags also highlight the purpose of the post and give an insight into the content to the viewers. Your call to action should be evident and simple for users to know what their next step should be.

If possible, add a call to action in the caption itself to ensure the users click on the URL or land on the page you want the viewers to be.

6.       Create value through content

Why should a visitor turn on notifications or convert into followers? This is the question you must ask when creating a story. Your story should be so crisp and beneficial to the viewers that they should automatically convert into loyal followers.

One of the most important aspects is user engagement. Viewers should be able to connect and understand the purpose of the post through the substance in the post. Constantly, post stories to ensure your users know you hold a consistent and active Instagram account.

There is much more to an Instagram story than just a mere image or video for the users. It acts as a powerful lead generation tool if used properly. A lot of planning and organizing is needed to increase the number of followers on the Instagram story. Thus, use it wisely to capitalize your posts.

Want to grow your Instagram account and market yourself successfully?Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

Ways to Create High Quality Instagram Content That Grows Your Account

Introduction

To ensure your page visitors stick to your account and engage with your feed on Instagram page, create high quality content that interest your users. This helps to create good will and in turn grow your audience. With so many posts of similar content lying around on Instagram, it gets difficult to grab the attention of the audience and let them stay loyal to your account.

It is important to stay consistent and create feed that is liked by your users. Plan ahead about what should go onto your page. Focus on your Aesthetics to keep the posts visually appealing for the new users as well as old followers.

There are a lot of free applications that assist in creating quality content for your Instagram page to stand out of the crowd. Choose the tools wisely to draft an attractive post or edit pictures to nail down the content for your posts. Figure out in advance how to shoot, edit, post your content consistently to let your users stay tuned to your page.

Here are a few tips and tricks to create quality content on Instagram to grow your followers-

According to a research,

38% of users check Instagram multiple times a day.

1.     Plan in advance

The basic step in planning your content is to think of what appeals to your audience. The content designed should be parallel to your personality and purpose of your Instagram page. If it looks fake, it will surely lead to falling number of followers.

Once you research the liking pattern of your audience, you can easily create posts that engage your users. Try to spend some time looking at other contents on Instagram that your users appreciate. You will then be able to post feeds in your niche and work on creating premium quality content only around your niche.

Many a times, lack of fact-finding can result in off track content that can bring down the number of users on your Instagram page. Focus on the purpose of your post and create content to show off your personality virtues to your target audience. Once you are ready, plan your content in advance listing down the number and what goes into your feed every week.

You can decide on a particular day and time to post your content regularly so that the users are looking forward to your posts at the same time. The more straightened out you are with your content, the more interactive your feed turns out.

2.   Retaining high resolution images

Instagram is all about pictures! Posting high resolution clear images will attract more users to your account. You can lay hands on DSLR cameras and accessories such as Tripod, lens and lights to shoot best pictures and videos. However, if it burns a hole in your pocket, you can click reasonably good pictures with your phone too.

Many Influencers click amazing pictures just from their phones not investing too much on expensive cameras. However, the pictures are well planned and edited to show off their skills to the audience.

Think of the best angles, lighting during the time the picture is taken, the object and the background and above all, the aesthetics of your page. The picture should stand strong on all the aspects. Get a good variation with different poses, distance, and background to please your audience.

3.     Content changes

Once you know which picture will go into your next post, consider editing it to align with picture grid and aesthetics of your page. Arranging pictures to make your page visually consistent and attractive is very important.

The visitors of your page will decide about your content as soon as they view your page. A tidy look always grabs more attention than assorted pictures in no particular order. Same color palette, order of posting pictures, content around it, all should be synchronized to leave a good impression in the minds of the visitors.

Try using presets and analyze your posts before making it live for the audience. There are plenty of tools to edit and use pre-saved creative’s and looks to save time. It gives a professional touch to the pictures and makes your page aesthetically consistent. You can plan and edit your pictures in advance and save it under drafts to view it quickly before posting.

4.    Post it in time

As soon as the planning and editing is complete, it is time to post your content for the audience. You need to be careful about the time and aesthetics of your posts to ensure long lasting effect in the minds of the users.

To keep the interest of the users, avoid repetitive pictures and posts in a short span of time or close to one another on your page. You can use online planners to preview your feeds and drafted content to understand what it looks like to the audience. If you are unhappy with something, just edit it and post it quickly before making it live. You can also schedule a post for a future time.

After the post is available to the audience, ensure you spend time in engaging audience. Comment and respond diligently to the users. You may even like and share their posts to make them happy. Remember, a happy user is a potential follower.

Build long-term and loyal relationship with your users and stay active. Your feeds appear on top when it gets engaging and active.

5.    Research and Repost

If you don’t have much time to create attractive content, Instagram has plethora of feeds for you to choose from. Invest time in finding out posts that interests your audience. Keep an eye on your contemporary accounts on what they post and what the audience prefers.

String onto hash tags that are followed the most by your followers. Find out the engaging feeds that can help you grow on Instagram and create your content around it. You can save a post that you may wish to change a little and repost to your account In future.

You can make changes and repost the content with proper credits. However, nothing beats original. Therefore, once you have spent time in finding out content that your audience engages in, you can use online tools to quickly replicate content of your niche in different formats to please your target audience.

Final words 

Dedicate time and efforts to grow on Instagram. Creating content is just not enough with so much competition around. Stick to your audience preferences and your niche. Spend time in planning and editing your content and you will surely rise and shine on Instagram.

Want to increase your Instagram reach and engagement and turn your followers into life long customers? Contact us to get some tips and tricks on how to grow your reach and make your content attractive to various users and brands.

Instagram hashtag hacks you must know

Introduction

Everyone wants to accelerate their user engagement on Instagram. Hashtags are one of the best ways to let users to the right spot. You can use as many as 30 hashtags per post to generate interactive feeds on your profile. Among thousands of posts, there is a high chance that your post gets lost. To avoid this, use unique and individual hashtags that spawn interest in your profile and convert your page visitors to followers.

Build your engagement and take it to the next level with Hashtags. This also helps the Insta users to find your content quickly and identify the purpose of the same. Your intentions are thus clarified among the visitors. Grab the attention of more and more users with trendy and unusual hashtags that are relevant to your post. Make sure you place the hashtags in the caption section which is clearly visible to the users.

A lot of us spend so much time in creating creative content, editing pictures, and research the hashtags to use it with the post to keep it on the top. Here are some super duper hacks for hashtags on Instagram that you wish you knew earlier

According to a research,

73% of brands post at least one photo or video per week on Instagram.

1.     Hook on to a lot of Hashtags

There is no fixed concept around the number of hashtags per post. While a few prefer minimum hashtags to avoid clutter, many sticks to ‘more the merrier’ hashtags to include in their Instagram feed.

Hashtags provide a chance to be found. Thus, using the right number of hashtags with your posts definitely rises the chance of coming up in top searches. If you wish to add more than 30 hashtags to your post, trying using “&” before the #hashtags and surprisingly you will be able to add as many hashtags as you like.

However, be sensible to use hashtags as it may not necessarily draw the attention of the users. Too many hashtags can spoil the look of the post or even make the interest of the visitors go down at times.

WhatsApp Image 2019-05-13 at 1.24.09 PM

Image source: Instagram

2.     Break it up

Including Hashtags as line breaks give your post a real makeover. You might have created highly interesting content, yet it may not be able to capture the interest of the users due to no line breaks. 

Many a time, you will have to use symbols such as stars or dash to every line to give a line break. Now it is easier to add line breaks with the use of advanced apps. Many apps allow users to add a line break by just pressing a key.

To space out your content in order to make it visually appealing, Hashtags play a vital role. It makes the content look clean and clear, and uncluttered.

WhatsApp Image 2019-05-13 at 1.23.59 PM

Image source: Instagram

3.     Use apt Hashtags to highlight the content

Including regular and popular hashtags will definitely catch sight of few users and your likes and comments may rise to some extent. However, if you are looking to target a specific category of followers, it is recommended to add relevant hashtags to highlight the purpose of your post.

Using super relevant hashtags not only increases user engagement but also lay focus on your niche. This is a perfect opportunity to show off your personality and style to the target audience.

Apt hashtags can bring in new followers every time you post content on your page, as it boosts searching power of your content and connects you with your followers instantly. Plan your hashtags in accordance with the picture or video and the purpose of posting it on your profile.

4.     Put up with Hashtag Suggestion feature

The more often you use similar hashtags for your posts, such hashtags are likely to appear as hashtag suggestions for your future posts. It does not require too much labor. You just need to add a hashtag and place it under hashtag suggestion and click on suggest. You will find other relevant options that can be used as hashtags for your post.

Once the list is curated, you can select the hashtags that should go into your caption. This saves a lot of time and effort which can be otherwise used to plan your content and attract more followers on your page.

5.   Spruce up your Instagram stories with Hashtags

Including hashtags in your Instagram story makes it a hot selling cake among the audience. There are increased chances of people searching for similar posts and find yours on top of their list. Impress your followers with trendy hashtags that go well with your story.

When you use a popular hashtag, your real-time story is added to the hashtag’s page attracting more audience to the story. You can either use a hashtag sticker to your story or type in the hashtags that you want to be added to your story. The former allows only one sticker per post and the latter can let your story have a maximum of 10 hashtags with it.

Maximize the views by adding the hashtags that suit your story and style.

6.   Hide the Hashtags when needed

Wondering why should you hide a hashtag when it brings so much attention to your page? Though hashtags bring your post in top searches, it often spoils the creative look of the page and content designed around it.

Cluttering the content with too many hashtags can act as a drawback as it makes your feed spammy. Thankfully, you can shrink the hashtags by pinching it to look tiny. Then, be smart to paste a sticker or an emoji on top to hide the tiny hashtags completely.

Alternatively, use the color of the background of your picture or post and cover the tiny hashtags with the same color to perfectly blend it with the background. However, you need to keep in mind that too small hashtags may not get registered and thus best is to mask it up cleverly.

7.   Keep an eye on your favorite Hashtags

A less popular feature not known to many is that you can follow hashtags in the same way as you follow profiles on Instagram. You can keep an eye on your contemporaries by following the hashtags used in their posts or partner with like-minded people with common hashtags you and they follow.

You can also ask followers to follow your popular hashtags that are common in your posts to make your posts easily searchable. It is a great way to connect with the audience by following hashtags and understanding the mindset of the people and plan your content accordingly.

Once you follow a hashtag, you will find the top posts and stories appearing on your page with the hashtag you are following.

Final words 

Bio is the introduction of your profile to the users. Impress your audience by using hashtags that define your personality and raise curiosity among the people to know more about your profile.

Using hashtags in Bio can highlight your content, promote your page and drive user engagement.

Want to increase your Instagram reach and engagement and turn your followers into life long customers? Get in touch with us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

Ways to visually plan your Instagram feed

Introduction

The aim of every Instagram account owner is to grab the attention of their visitors and transform them into followers. Planning Instagram feed is thus the most important step towards drawing more and more people to your account. Definitely artistic and stylish feeds that do not blend in the crowd cannot be a day’s show. It needs efforts in planning and organization.

For any Instagrammer, the most important moment is when someone who is just exploring feeds and stories, catch the attention of their post and compel the visitor to take a look at who you are through your profile. Instagram feed is the first impression of your profile to the unknown and the known.

 The Instagram feed shows off your personality and tells a lot about your mindset to the people. Therefore, it is essential to curate worthwhile content with sincere efforts in planning and organizing the visually appealing feed. Make sure your feed is unique and does not turn heads of the people to other accounts. With the advent of latest trends in editing and posting stylish pictures on Instagram, a lot of spurts are required to show off your profile to the world.

Leave a long-lasting impression by getting the users involved in your Instagram feed with these tips and tricks to plan your Instagram feed visually

According to a research,

38% of users check Instagram multiple times a day

1.      Pick the creatives wisely

Check out the profiles of the contemporary influencers to understand the use of aesthetics for your profile that matches your personality. Understand which feeds are liked by your followers and what is the aspect that they like the most? It could be the color combination or the crisp content or the pattern of the pictures added.

Scan through the most popular profiles to get an idea of the vibrant aesthetics that will show off your style and personality. Keep in mind the impact of different pictures that are posted at various locations. A dark and moody post may look apt for beaches while the colorful and attractive feed is for a bright sunny morning.

Your mood and personality can be easily depicted with the choice of colors in your feed. Thus, be sensible in the selection of palette to avoid looking fake and disconnected from the crowd. Keep a perfect blend of colors, patterns, textures to stay visually enticing for the visitors.

To highlight your content, choose the color scheme that brings positivity and interest among the users. As the user scrolls through your profile, the visuals should be so alluring that one cannot take their eyes off the screen.

2.       Stay uniform in filters and unique in feed

Photo and video editing tools help you in organizing consistent and cohesive feeds for the users. The choice of filters and editing process should be the same while posting to stay uniform and visually tidy. Many free apps are available online to edit pictures and videos quickly.

Often, the free apps give you the liberty to use their preset packs with complementary filters, ready patterns to make your feed attractive. You can save the adjustments and settings to be able to recreate similar effects to all your feeds so that your pictures are consistent and neat to look at.

Consider creating Boomerangs, GIFs, stories that are visually appealing to the audience, using the apps that are readily available at no or minimal cost. Scale up your videos without difficulty to best fit your style and creativity. Let the videos match with the rest of the feeds and not look like an odd man out.

You can give your pictures and videos a professional finesse with most of the apps that offer predefined content and filters to speed up your work. There are readymade tools to edit brightness, contrast, and background to create personalized feeds in order to grab the attention of your followers instantly.

3.       Strike a balance

Credibility is built through unique, original and creative feeds. Move away from the fake and hypothetic content and stay focused on what is real. You must not only take time to plan the feed, but also ensure the feeds look consistent when added next to each other. Lighting, location, reason – everything matters in a curated content.

While posting pictures or content, you need to give a thought on its appearance on the page as a whole. The feeds should be rightly balanced and look visually pleasing when someone visits your page. Too crowded or busy feeds may lose the interest of the visitors. Break things up when necessary.

Grid planning is key to the finished look. It should be easy to scroll down the content while being able to view the whole content. Capture the eyes of the audience by adjusting the color scheme and the grid to your advantage.

Think about how you want your viewers to look at your page. What would hold their attention on to your feed. Place the right content in terms of quantity as well as quality.

4.       Plan ahead

 It is time to make it or break it when you post the content on your page. Think and plan in advance as to what goes in when and where. Consistency in posting is as important as to placement on the page. Too clustered feeds often escape the eyes of the visitors.

Let your feeds look flowy and connected. There are apps to help you check out how your feed will look on your page. You can swap the positions of the photos and rearrange the content as per your choice to make the page look visually attractive.

Upload and save drafts much ahead in time. You can then view, edit, rearrange or change the content as per your liking without delaying the post on your page. If you know what goes best for the users, you will surely know when to post your content to get the maximum views. You can time it accordingly if you plan ahead.

You can also schedule your post in advance to be regular in posting feeds. It is essential to post regularly when you want followers to check out your profile. Your followers will be aware of the time of your posts and can know when they can view your latest feed.

Final words 

Let the viewers know what to expect from your feeds and let them follow you for what you are! Do not go overboard creating professional content. Keep it casual and relative for the users. If you invest time in planning and curating your content, the posts will surely capture user engagement in terms of likes, comments, and shares. Play around with features and functionality to curate and recreate content that is the game changer on your profile.

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How to promote your travel blog on Instagram?

Introduction

A Travel Blog, of course, is edifying! You have definitely taken efforts to punch in the information so that it reaches the right audience. And if this is your first blog, the satisfaction of engaging users is heartening. Many users follow travel bloggers on Instagram in search of new adventures and getaways. Travel is quite a common hashtag on Instagram. You just need to reach out to the right kind of people who are using Instagram like a channel to research travel destinations. 

It is rewarding to share your travel experiences with the world outside. Share your stories, pictures and travel locations on multiple social platforms to spread your knowledge. Your content should be lucrative, entertaining and informative to find its way from your Instagram page to the outside world. Ignite the interest of the adventure lovers through your appealing posts.

Add a little extra punch into your Travel blog to stand out of the run-of-the-mill. Be a perfect match of good pictures with excellent content.

Here are a few strategies you can use to get your Travel Blog hitting the top on Instagram.

According to a research,

51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

   1.     Add an eye-catching caption

A picture speaks a thousand words and Instagram is all about pictures. Unlike other social media platforms, Instagram is not about long posts and lectures. Hooking up a picture with a flashy title increases visibility for sure.

Jazz up the picture with a compelling caption to add value to the content. Likes and comments swell up when the picture is blended with the right caption. To make travel blogger’s life easier, Instagram captions can be derived from the blog content itself, especially from the portion that you wish to highlight.

2.        Find your niche

Before you begin to write, you need to answer questions to yourself. Think of what ignites your interest? How is your writing style? What drives you to write further? You could be a solo traveler, couple, campers, or adventurers.

Focus on content that matches up with your niche. The ideal audience will stick to your blog only if they relate to the content. You need to write about your experiences, struggles, achievements during the travel. Think of what the audience wants to see. Write what your followers appreciate.

3.        Build loyal followers

It is a known fact that if you wish to influence the audience, apart from trendy content, you need more followers on your Instagram page. Networking is the key to stand out of the crowd. Travel bloggers can only monetize their content if they fall under the umbrella of Influencer.

Keep the visitors engaged with quality travel content so that they turn into followers quickly. Be responsive and responsible for your followers. If there are queries about any of your posts or comments that you like, do respond and appreciate when necessary.

4.       Plan your content and stay consistent

To stay in the minds of the people for long, it is essential your content is current and entertaining so that it goes viral in no time. Create content in lieu of events happening around you to have a lasting impression. You may read other blogs of well-known bloggers to get ideas in engaging the users positively.

Plan ahead and keep the pictures and write up ready way before you wish to post it. Be consistent in your interactions with followers. You can go live and respond to the queries on a particular day of the week, or post a blog at a particular time to earn the trust of your followers.

You can also start a travel-related conversation about the challenges during traveling.

5.       Get it on Instagram stories

The recent reports show that people are more inclined towards Instagram stories, as it is quick and crisp. Instagram stories form an excellent way to envision the scenes behind the adventure.

Yet another feature is the quick transition from Instagram stories to other websites. The link to the blog is just a swipe away for the followers.

Instagram stories are highlighted on top of the page and do not mix with other feeds. Thus, it is easy to find and help your followers to refine their search in no time.

Share your Instagram stories at varied timings. Not all your followers are online when you post a story. Thus, to gain further exposure, you may want to go live at a specified time.

6.       Post high-quality pictures

To shine in the crowd, it is important to post impactful images that go well with the blog. Don’t use the phone or low light equipment. Instead, invest in powerful digital cameras with great features and reasonably priced.

Pictures play an important role in a travel blog as it showcases the beauty of the locations. Adding regular smartphone captured pictures may shut down the interest of the followers. Thus, capture pictures and videos from digital cameras.

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7.     Partner with other marketers and Influencers

When two people with common interest, promote a project together with a shared audience, it is called as co-marketing. Partner with other influencers to market your travel blog. It enhances exposure to both influencers and attracts more audience. It is a win-win situation for both. Tag the other company or blogger you are associating with.

You may choose adventurers, travel companies or other bloggers to promote your travel blog jointly on Instagram.  Occasionally, you might add a guest post for other influencers when they agree to promote your blog. You can also participate in Travel chats of other bloggers and add your valuable comments.

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8.     Outsource editing work

You cannot have it all. You may be excellent at creating content for your blog and add wonderful pictures to complement the same. However, content needs to go through a third eye view. Content may need a quick fix that might escape your eyes.

Remember, Instagram is about a broad view in seconds. Unless your work is engaging, users can anytime turn head to other numerous blogs available. Find some talented and inexpensive sources to edit your pictures and blogs to outshine in the thousands of blogs.

Final words 

When one searches for a travel blog, millions of blogs appear on screen. Thus, making it difficult to find the right content you want to read. Instagram is a picture perfect social platform for Travel Bloggers. The dazzling pictures with hashtags and caption to blend with it are sure to grab the attention of the users. 

Want to grow your Instagram account the right way? Please reach out! We help many individuals and brands to build their following in just a few months. If you are looking to increase your Instagram following & engagement, or become an influencer, get in touch with us now!