How to find clients on Instagram?

Introduction

When you set out your journey on Instagram and wish to create a happening account with followers in huge numbers, do not let yourself spread thin. Go on and search people to target them as an audience to your Instagram page. It is not only essential to have many followers, but also engaging and interested posts to keep the followers growing on your page. The trick here is the trial and error method to watch out for what interests your page visitors.

If you do not market yourself in a unique way, there is a high chance that you fade in the crowd. After all, you want to portray your personality as different and uncommon to stand out of the crowd. Do not copy regular internet stuff or be like others.

Instagram can be one of the best platforms to get your clients to hang onto your profile. If you do not take the right step to win more followers, the endless efforts to add posts, pictures and quotes can go down the drain as it does not reach the right audience who really need to know the information you have posted. Question yourself as to how you are contrasting from your competitors.

Here are a few tricks to add value to your Instagram page and attract more followers –

According to a research,

Only 28% of marketers use Instagram for marketing.

   1.        Nail it with high-quality posts

Keep the same color scheme throughout the posts to make it visually expressive and look symmetrical. Add high-quality pictures that do not blur out or look shabby when posted. Keep the information intact to raise curiosity among the page visitors who would potentially turn into followers. If you are keen on using filters, try and use the same filters for all the pictures so that they all look closely knit.

While adding pictures ensure the color scheme, palettes and tones are well balanced to make you Instagram page look attractive to the users.  Select layouts that generate visual pleasure while someone visits your page. Quotes under the pictures add a reflection of your personality and highlight the purpose of your post.

Do not appear like a scam. Be genuine and avoid appearing desperate. Solidify your image with premium quality posts and pictures to pull more users towards your Instagram page. Blend the right mix of information and interest for the followers to stick to your Instagram feed. Keep your posts aligned with a purpose to engage more audience.

2.        Bring hashtags into action

Understand the power of hashtags and use it wisely to grab the attention of the users. Utilize the hash tags to their full potential to grow your followers. Adding hashtags to the captions or Instagram bio makes it short and simple and to the point.

Be creative with hashtags and try to use hashtags that are relative to your account and makes it easy for the visitors to find you. Do not blend with the crowd using the same hashtags to turn your followers to other posts.

You can do a little research on the hashtags being used by influencers of your choice on Instagram. Ideally, put to use the hashtags that you want your followers to search you with and connect you with. Just like any social media elements, hashtags also keep upgrading with changing trends. So watch out for latest hashtags to keep your account updated.

Try to stay as fresh and unique as possible with hashtags. Repetitive and boring hashtags can bring down followers. 

3.        Outshine your caliber with Quirky Instagram bio

Include a valuable Instagram bio as it is the first impression to the users about your personality and your page. Appear candid in your profile picture and bio quote to raise the curiosity levels of the page visitors so that they are compelled to dig into your Instagram page.

Let your bio match with your traits and do not fake it. Give the users a reason to find more on your page and follow you on Instagram. You may offer a benefit to them to win their hearts and make them understand what is in store for them through an eccentric bio quote.

Do not add too much information about yourself as it may sound like blowing your own trumpet. Focus on your unique personality trait and add supreme quality content around the same. Stand out of the crowd for what you are and what you need to share with the world.

4.        Explore your niches

Find your niche and build content around it that is interesting as well as engaging. Your passion should be your driving force and it should clearly reflect through your posts. Only then the audience and you will enjoy staying connected.

Furthermore, if you do not create passionate and trendy posts, you may get lost in the crowd. Interesting posts are possible only if you and your audience are interested in it alike. Additionally, if you get a hang of what is working for you in your niche, you can easily promote your brand image as an influencer in that category.

5.        Extend your clients

Once you are ready with content and know what your audience likes, it is time to begin engaging your clients through your posts. After all, social media is to get social.

Do not just keep bragging posts that the users read and move on. Generate posts that your audience can engage and relate with. Research a few posts that influencers of your niche have posted. However, the key is to be the original you.

Ignore the spam bots and give weight to the genuine responders who actually reply in a meaningful way. Get them curious enough to check out your page.

6.        Be original and communicative

Make sure your posts revolve around what interests your target audience. Do not go overboard with details about you. Be unique by creating content around your users. Occasionally, you may share personal experiences to let your followers know more about you and stay connected.

Enquire about the well-being of your followers. Add engaging posts and build a trustworthy relationship to make them know their opinion matter. Through your posts, you have to attract more followers and add information that gets more visitors onto your page.

Final words – 

Try these simple tips and surely your engagement will raise on this most popularly used social media platform. Remember, there is no quick fix. But keep updating and trying new posts to see what your audience loves to see on your page.

Consistency and hard work is the key. You have to make continuous efforts to set the stage for your page visitors without solely focusing on growing numbers. It is important that people are genuinely interested in your posts and responds positively.

Want to grow your Instagram account the right way? Please reach out! We help many individuals and brands to build their following in just a few months. If you are looking to increase your Instagram following & engagement, or become an influencer, get in touch with us now!
WeJustSocial Social Media Management

The Best Ways To Develop Your Instagram Profile to Gain More Followers

Instagram is the second largest social network globally in terms of active users, behind its owner, Facebook. More than 1 billion people operate Instagram every month to generate a revenue of $12.32 billion in 2020 (eMarketer). It is a lot more than just the leading repository of latte art. It contains more than one billion monthly active users – yes, you heard it right, billion with a “B.” 

Understanding Why

While the mainstream users are in the U.S., it has a colossal presence globally, with big users based in India, Brazil, Russia, and Indonesia. Instagram also skews the young and hip, with the under-30 crowd totaling up about 60 percent of the platform, and teenagers are consuming it in growing numbers. B2C (Business to consumer) brands can make a big splash on Instagram. Whether you are showing off a delicious meal, a beautiful car, or a new product, Instagram is the way to connect with consumers who want to consume straightforward, energetic, visually engaging posts/stories.

Considering the vast social media opportunity available, various influencers and brands, unfortunately, struggle to make a mark on the second largest social media platform. Creating a valuable presence requires a smart strategy best designed with the expert guidance of a result-driven agency to avoid falling behind competitors. An Instagram page with thousands and millions of followers is more likely to gain the trust of an individual than a page with very few followers. Let’s say you have a business of a clothing brand, but your social media presence hasn’t quite gained the momentum yet. There is very little chance of other users being able to find you or trust you, for that matter. This is why you need to develop your profile to gain more followers. 

Lets’ look at some of the tactics. 

Audience Quantity Over Everything

Instagram is going to be the first online representation of your company a customer will witness. A thriving account with recognizable popularity is bound to generate trust and promote interest in your brand. 77% of customers depend on endorsements from their peers in selecting a product – with more followers, your social proof is increased, and your business develops a strong and attractive online presence.

Increase awareness and gain an audience who love and trust your business and your brand. Now is the time to use this social media platform to accelerate your business. Having a regular audience interacting with your brand, your products, and your services has the possibility to boost sales and save you money in marketing!

A Compelling Profile Photo

In his book, Face Value: The Irresistible Influence of First Impressions, psychologist Alexander Todorov enlightens people’s bias for judging other people by their faces. In social media, this is no different. According to Todorov, people form an impression of others in less than 30 to 40 milliseconds. When you consider this immediate review of your Instagram profile picture, things can get complicated if you fail to have a captivating photo.

Your profile picture needs to speak for you, and it needs to draw attention to who you are or what your brand is about. People love to connect with faces, so, if you can, choose a human face for your profile picture!

A “WOW” Description for Your Bio

The way you present yourself in your Instagram bio is a vital part of an Instagram presentation. It is through this biography that an audience can understand your Unique Selling Proposition (USP). The perfect results are consequential when you explain what you have to offer and what transformation you can create. Remember, when describing your brand via a social media profile, you are not talking about yourself but rather what you can provide.

You need to know how to construct a description that explains what you offer so that it creates an immediate connection with your profile visitors and followers. It is also vital to highlight your business differentials against competitors. So what is remarkably unique about your Instagram that makes it worth following?

Contrary to popular belief, having hashtags in your bio does not lead to profile discovery. Instagram shows hashtag search results strictly as posts, not profiles. So not only does using a bio hashtag fail to bring new audiences, but it will take new audiences away from your profile and onto the general hashtag collection!

Add a CTA Button

Instagram also comes with different Call To Action (CTA) options – called the “Action Button,” which enables a more curated capability so that people can find out more about your products or services in the right way. Buttons like “book an appointment” or “reserve” are possible. However, to add this button to your profile, you will need to have at least 10k followers! This brings us back to the importance of having a high number of followers and social proof services! Using social proof not only increases your credibility and trust but also lowers the barriers between you and your followers. Thus making them your valued customers and even a free marketing tool i.e., W-O-M (Word of mouth). 

Explore Instagram Highlights

Instagram Highlights work like pages on your site, utilize them to separate your content. Story posting is attaining more space on Instagram than posts themselves. This kind of activity sheds light on what happens in the present moment and keeps content on air for only 24 hours.

Also, those who follow any brand or personality carefully search Instagram Stories to peek behind the scenes, what is trending, and “real-time” insight. Use this feature to create a closer relationship with your followers/audience. Remember, videos have a longer exposure time than static photos, so take advantage of videos, animation, and interactive features offered by this platform.

Wrapping it Up!

Your Instagram page can be the biggest testimonial of your successful brand, but how do you achieve this without followers? You cannot. Followers are the living proof or rather the social proof of trust and reliability of your brand. WeJustSocial aims at doing the same for your profile! Their services ensure your brand makes its presence felt on the the second largest social media platform! So, go and grab this opportunity!