These Amazing Tips Can Improve Your Instagram Ecommerce Strategy!

Right behind YouTube, Instagram is the world’s most downloaded app. With a billion users every month, the visual platform is vital for a successful eCommerce marketing strategy. But it takes a little more than simply posting pretty pictures, although that’s certainly a part of the procedure and an understanding of how the platform works to get the most out of it.

If you are new to Instagram, fear not. We got you covered. Let’s dive in.

Create, automate, repeat

Basically, nobody has the time to generate fresh content daily, something you need to be producing as part of a successful strategy. So instead, people create their content surrounding their core marketing efforts in sections, set it up to post through an automated tool, and keep repeating the process.

This simple yet extremely effective process allows you to devote time to creating as much key content as possible and then take advantage of the different scheduling tools available to post that content for you.

Invest. Invest. Invest

Did you know, 54% of people will visit a website after seeing a positive impression from others? Before you begin this journey of understanding how to improve your strategy, you need to know the importance of big numbers when it comes to Instagram. An Instagram business account with excellent online visibility is just what you need for your business to boom! The investment is all worth it! Head to WeJustSocial to understand how it works! This is a decision you just won’t regret!

Create content for YOUR audience

So, scheduling a lot of content is all well and good, but only if the content is appropriate for your audience. Because the Instagram algorithm lets the best-performing content show on more feeds, it has never been more important than now to meet the bar and raise it where possible! Create content your audience and followers can relate to as it is very easy to lose followers when they see unrelatable, uninteresting content on their feed.

Use hashtags

Instagram hashtags can be highly impactful when it comes to eCommerce strategy. Using them properly will allow you to double the visibility of your content and expand your reach while using them incorrectly can cause some damage. It can happen by irritating your followers or ending up getting penalized through the platform’s algorithms. Those who are unclear on how hashtags work expand your reach by creating a tag for your post. Let’s say you caption your post with some hashtag. That post then shows up on the section for that hashtag.

Similarly, if you are using a hashtag in your Instagram story, your account may show up in the Story for that particular hashtag. It’s a really simple means to occupy space within the platform. And, people can really follow hashtags, so even if they do not follow your account, they can still see your post on their feed. Not only are hashtags an excellent way to boost your visibility, but they are also an effective way to add a sense of community within your audience.

Use user-generated content

Another way to create a community among your audience is by utilizing user-generated content. UGC has a lot of scope for impacting eCommerce strategy. This is why Instagram is the perfect platform. It’s a kind of fancy review system, really. 

Also, since 85% of users were found to be more influenced by UGC than brand content, it’s really worth having! So, whether you are asking people to submit creative stuff that they’ve “shot on an iPhone” or a selfie, posting this kind of content on your Instagram is an excellent way to improve your eCommerce strategy. Now, creating a sense of community and engagement within your existing audience, as well as a successful eCommerce strategy, also works to expand your audience. 

Use these two common growth hacks

1. Competitions & giveaways

You can think of this as a killer combo of User Generated Content and good old-fashioned promotion. This kind of content is seen when brands offer a chance to win a $1000 new wardrobe in exchange for people tagging 3 friends and sharing the post on their Instagram Story. This content works excellently for getting engagement from your existing customers and growing your audience.

2. Collaborations with influencers

It is similar to User Generated Content, but here a user is someone with influence. Collaborations are an excellent string to add to your eCommerce bow. It’s like getting a recommendation for a coffee shop from a friend who knows all about coffee, rather than from a friend who actually only drinks tea. There are tons of options for influencer marketing like:

  • Sponsored blog posts
  • Sponsored Instagram posts
  • Sponsored events offline

This is also one of the social proofs that get you noticed quickly. You can promote all these on your Instagram as part of your eCommerce strategy. It is worth noting that influencer marketing is now widely understood and accepted. Also, transparency is of the greatest importance.

Your customers are in search of validation and social-proof more than anything. And, they’ll know if you’re paying a lot of money to get someone to say “I absolutely love this product” when in fact, they have never even used it! Influencer marketing is successful when the collaboration is with someone who actually uses your product and shares your values. A recent study found that influencers and brands who have stronger social-proof and a solid aligned accounts correlated to greater ROI.

Now, in the early section of the article, it is mentioned that there’s more to a successful Instagram strategy than pretty pictures. It is true, but images are significant. Instagram is, above all, a visual platform, and you cannot afford to neglect the visuals of your feed.

Use high-quality media

There isn’t enough stress on the significance of having high-quality media on the Instagram account. If you don’t have any, then make it a priority. It is hard to take a brand seriously if its pictures are blurry, irrelevant, or unappealing. While stock images are quite acceptable, sometimes even encouraged, it is vital to have your own stuff. 

Wrapping it Up

The most successful Instagram eCommerce strategies are the ones that prioritize audience engagement and growth. After all, nurturing your leads is the key to turning them into conversions. And, with Instagram grabbing one of the highest engagement rates across all social media platforms, it’s the perfect place to start! These tips are bound to help you achieve your business goals!

Ways to successfully promote your Instagram

Introduction

Did you just upload something on Instagram but did not get views and likes as expected? Do you feel content when the comments show up on your feeds? How about consistent likes, comments, and followers on your Instagram page? If the answer is yes, then this article is surely going to interest you.

It sounds simple, but it is not. It takes some planning and effort to involve your page visitors on Instagram. In order to keep the interest of your followers going, put up some good quality feeds and pictures to market yourself subtly among the followers.

You can fetch great rewards with rising followers. And the good news is, it takes just a few simple steps to reach your target audience. No monetary investment is needed to get the desired audience on your Instagram account. Get them glued to your page organically.

According to a research,

500 million people use Stories every day.

   1.        Get exposed to Instagram surroundings

Instagram is the talk of the youth today. Youngsters use Instagram to interact, influence and indicate their personality. As a social platform to share, like, comment, and tag, Instagram continues to be one of the youth’s favorite.

Instagram is all about pictures, hashtags, and feeds. Unlike other social networks, Insta feeds are short and effective to attract the target users. Pictures are visually entreating and keep the audience engrossed.

In comparison to other platforms where users have to scroll down reading long lines, short and crisp content steals the attention naturally.  

2.        Flaunt your style

Perk up your Instagram page to suit the taste of your target audience. Add a lot of selfies, tag your friends, put the hashtags to use, share your location, in short, make yourself accessible. Personalizing your page to showcase your personality is an excellent way to promote your image on Instagram.

Think from the point of view of your audience, what they like to see and what they expect from your feeds. Include quality pictures and fruitful quotes to grab the attention of the audience.  Make the inputs as inviting as possible to both visitors as well as followers.

3.        Keep the profile simple and easy to find

Ensure your audience can find you easily on Instagram. Use simple and easy to find profile name and bio quote. This lets your audience recognize you quickly in search options.

Keep the spelling short and sweet. If possible, use the same handle and picture as on other social networks. Do not fake it. Punch in what you are. Avoid any special characters that make it difficult for users to find you.

4.        Make your Insta bio happening

Similar to social handle, the Instagram bio should be quirky and short. Since bio is limited to the number of characters, use each space sensibly. Instagram bio is an introduction of you that gives the first impression of your personality to the visitors.

Despite being undersized, Insta bio needs to showcase what you are and what you do in just a few words. It should create curiosity among the users to explore your Instagram page further and find more about you.

Add URL links to your works to make Instagram bio more informative. It helps to keep your other social platforms connected to your Instagram page. If a user wants to find out more, they can always click on the link in your bio section.

Image source: Instagram

5.       Say it with Hashtags

Hashtags form an excellent opener in the field of Instagram. These are the best way to refine your search among the numerous similar feeds and increase your chances of being found.

Keep upgrading your posts with trendy and latest hashtags to have greater visibility. Make sure you use the most relevant and current hashtags. Use a lot of hashtags to increase your reach among the target audience.

You can choose from the list of common hashtags or create your own to match your feed and pictures and grab the attention of the followers. A blend of common and exclusive hashtags optimizes user engagement. Research well on what other similar users are adding as hashtags to get more users onboard.

6.       Turn on your location

Let your users know about your whereabouts. Bring the Geotagging feature to life and make yourself visible. This feature helps you in presenting a variety of pictures and posts, taken in the same location. 

Geotags are the focal point for saved content. It is a chance for your followers to get information about your likes and dislikes in a particular location. Engage your followers by asking for their opinion on pictures and their neighborhood.

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Image source: Instagram

7.       Stay focused on your purpose

Do not go overboard about yourself. Keep your Instagram page light and focused. Blowing your own trumpet is not a good idea. Keep the conversations positive and happy. Thank the users who appreciate your feeds.

It is quite common to add too many posts at once as the platform is overwhelming and welcoming in its own way. However, multiple feeds can confuse the audience or slip in scrolling through posts.

Try to drive traffic to your page by staying focused on the purpose of your Instagram page and marketing the same in a subtle manner.

8.     Blend the Instagram promotion with other social networks

Avoid centralizing of promotional tools to a single network. Increase your bandwidth and market yourself on Instagram. Add URL links connecting your Instagram feeds with other social network platforms.

Every platform has some common and certain similar marketing specifics. Take advantage of boosting your posts and other advertising features to promote your Instagram page.

9.   Take advantage of free tools and techniques

Show off your personality traits to the known as well as the unknown crowd with a variety of free marketing tools available on Instagram. Try not to mix in the crowd and stand out to highlight the purpose of your Instagram page.

As Instagram raises its popularity among users, it acts as a visually appealing and interactive social media platform. Keep an eye on your insights and impressions earned through demographic tools readily available on Instagram. It helps to figure out the user engagement details.

10.  Adopt Instagram stories

In order to generate traffic onto your Instagram page, Instagram stories help immensely. These stories appear only for 24 hours on screen. However, it can be saved and used later. Instagram stories are presentations in the form of a slideshow. 

Instagram stories do not mix with the feeds as it does not appear on the profile page below. On the contrary, it is seen on the top of the page as a little section to grab the attention of the page visitors.

Final words 

Finally, be sure to track the numbers of followers, user engagement, and clicks per URL links to plan ahead on how to market yourself on Instagram. Be ready for trials and errors to get steady growth in followers.

Want to grow your Instagram account and become a successful influencer? Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.