Most profitable niche for Instagram Influencers


Influencer marketing has taken the world by storm. It is a highly profitable industry where brands collaborate with influencers having a large amount of following on social media to promote their products and services.

Compared to other social media platforms, Instagram is the most lucrative options for influencers to grow their reach over different brands and companies.

So, are you thinking of becoming an Instagram influencer but don’t know what niches are worth your time and efforts?

Then guess what!

We’ve compiled a list of 5 most profitable niches to get started with today.

How much does an influencer actually earn?

A health and nutrition blogger, with 30K followers and a 7.3% engagement rate, shared her rates with us. She charges USD 325$ for a single Instagram post, or USD 825$ for a serie of 3 posts.

1.        Fitness

Are you passionate about fitness and promoting a healthy and fit lifestyle?

Do you have a unique workout routine to share with the world?

Then this niche is for you!

With over 40K influencers on Instagram, fitness is a massive and an oversaturated niche.

But, don’t let this be a turn off because with the increase in consumption of junk food and health problems these days, people are always looking for the inspiration and different hacks and exercises to stay fit and healthy. This is what Instagram provides to the people.

There are tons of people who’ve started fitness and health accounts on Instagram and have received a great response. One such influencer is – Michelle Lewin.

Michelle Lewin is the biggest fitness influencer on Instagram with more than 13 million followers. This Venezuelan fitness model and bodybuilder motivates and inspires people by posting images and videos on Instagram.

Some other examples are – Kayla Itsines, Lauren Drain, Emily Skye, Joe Wicks, Simeon Panda, and many more.

There are thousands of fitness brands out there who are ready to spend money on Instagram Influencers (like you) to gain exposure for their products and services.

This is a huge opportunity for you to not only increase your engagement but also make money by promoting the products and services of these brands. You can promote the gym, protein shakes, activewear brands, supplements, etc.

Some of the most profitable and popular fitness niches are –

  • Yoga
  • Weight loss
  • Weight gain
  • Different kinds of sports such as Football, Basketball, Tennis, Soccer, rugby, golf, cricket, etc.
  • Cycling
  • Zumba
  • Crossfit
  • Gym/ Weightlifting
  • Skateboarding
  • Snowboarding

So, if you’re waiting for the right time to start a health and fitness account, it is NOW.

2.         Beauty

Have you got some unique style of doing hair and makeup that you want to share with the world?

Beauty or makeup market is huge and largely covers female followers. According to a report, the cosmetic product market is expected to grow $863 by 2024. This means that being a beauty influencer can be very lucrative.

With too many accounts out there, it’s obvious to feel like there’s no room for you. But, if you can provide good quality content to your audience, nothing can stop you from joining this niche and making tons of money out of it.

Many makeup artists and hair stylists are making five to six figures just by reviewing the products of different brands and sharing useful tips and tutorials on makeup and beauty products.

Here’s a great example of an Instagram influencer when it comes to beauty niche. Huda Kattan is an American beauty expert and businesswoman with more than 33 million followers on Instagram. She usually shares makeup tips and tutorials, and product reviews on her account and YouTube channel. She even started her own makeup brand known as “Huda Beauty”.

There are many such examples of influencers who’ve achieved great success in this niche – Nikkie De Jager, Christen Dominique, Zoe Sugg, Nails videos and many more.

Some of the profitable beauty niches are as follows –

  • Makeup
  • Nails
  • Skin care
  • Haircare
  • Hairstyles

Think out of the box and you might just get noticed by your favorite brand.

3.         Travel

Do you love exploring new places and meeting new people?

Then hop aboard the Travel Instagram train!

We all dream about traveling far off to different countries of the world. And, this dream can come true if you put a little effort into starting your own travel account.

But, what exactly is a travel influencer?

Well, a travel influencer is a person who travels to different places and shares content related to travel with his followers on social media. They usually earn money by doing sponsored posts for various hotels, airlines, etc., going on trips sponsored by tourism boards, etc.

Traveling industry is growing at a rapid speed for the last few years. According to a report, in 2017, the travel industry was worth USD 882.4 billion and is forecasted to rise by 4.3% every year, making total investment USD 1,408.3 billion by 2028.

Therefore, this is the right time for you to start your own Travel Instagram blog and make a living out of it.

There are many travel influencers who have received an overwhelming response on Instagram. One such influencer is Murad Osmann.

With more than 4 million followers on Instagram, Murad Osmann is a Russian photographer who travels the world with his wife, Nataly. He is not only famous for his beautifully captured photos, but also for initiating a movement known as #followmeto.

Other top travel influencers are – Chris Burkard, Jack Morris, Jennifer Tuffen, The bucket list family, etc.

With the growing popularity of travel blogs, you need to be very specific with your niche. For example –

  • Backpacking
  • Camping
  • Solo female travelers
  • Traveling with family
  • Adventure travel, etc.

Having a niche is the best way to get more followers and makes you stand out from the rest of the crowd.

4.         Business/ Money making online

Have you created a successful business and want to share some useful tips with people?

Everyone is looking for some inspiration to make more money than they’re making today. People will always want to know the tips and tricks to make their business successful.

Therefore, business niche can be very profitable for you.

You don’t have to be a founder of a Fortune 500 company to become a business influencer. If you can provide some valuable tips and tricks about making money online and starting a successful business to the right audience, nothing can stop you from joining the Instagram business beasts!

After growing your following to a certain number, you can sell your own digital products such as eBooks, online courses, etc. Or, you can even help someone else achieve their business goals.

Jason Stone is one of the most successful business influencer, who has developed an Instagram platform called Millionaire Mentor, where he shares daily motivational and inspirational tips on building wealth with his followers.

Some other examples are – Branden Hampton, Grant Cardone, etc.

Here is a list of various types of business niches-

  • Entrepreneurship
  • Starting a business
  • Finance
  • Blogging
  • Making money online
  • E-commerce
  • Real estate
  • Stocks
  • Cryptocurrency

If you provide high-quality and free value to your followers, they’ll pay you back by purchasing your products.

5.         Fashion

Are you always aware of the latest fashion trends?

Do you like to post the pictures of your outfit on Instagram?

Fashion is one of the most popular niches among both males and females. According to The Fashion and Apparel Industry Report, the fashion and apparel e-commerce industry is expected to grow from $481.2 billion in 2018 to $712.9 billion in 2022.

A fashion influencer is one who shares content related to fashion on social media and influences people to buy a product or service of a certain brand.

The most appealing thing is that you don’t have to look like a supermodel to become a fashion influencer. If you have a unique fashion sense and lots of tips to share with people, there’s no reason you can’t become successful in this niche.

There are tons of fashion companies who hire fashion influencers to promote their merchandise with the world. Thus, it can be a great opportunity to increase your following and make money on Instagram.

Alexa Chung is the top fashion influencer on Instagram with over 3 million followers. She has even launched a brand on her own name called “Alexa Chung”.

Other top fashion influencers include – Danielle Bernstein, Chiara Ferragni, Jenn Im, etc.

Examples of fashion niche are-

  • Clothing
  • Shoes
  • Jewelry
  • Accessories
  • Vegan-friendly brands
  • DIY clothing
Final words-

There are many other niches that can increase your reach and produce a lot of revenue every year such as animal, lifestyle, books, parenting, technology, etc.

In the end, choosing a niche depends upon your interest and expertise in the particular field. For example, you see your favorite lifestyle influencer making a lot of money on Instagram and you think of doing the same. But, if you don’t have the required knowledge and interest in it, you can never become a successful influencer in that niche.

Want to grow your Instagram account and become a successful influencer?Contact us immediately to get some tips and tricks on how to grow your reach and make your account visible to various brands.

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