Influencer marketing has completely changed the way brands advertise. It is growing rapidly since the last couple of years and is an effective way to connect a brand with the audience. Therefore, many companies nowadays are leveraging Instagram Influencer marketing to generate awareness and increase their sales.
But, why Instagram?
According to research, 92% of marketers believe that Instagram is the most important social media platform. Instagram is a great place to make money as an influencer as it offers the highest user engagement rates with brands.
But, you may be thinking that Instagram is just a photo sharing app. So, how can I make a living out of it?
Well, in this article, we’ve provided you with some tips and tactics that you can implement immediately to earn money from Instagram.
Let’s get started!
1. Do sponsored posts for various Brands
One of the most common and effective ways of making money as an Instagram influencer is to make sponsored posts on behalf of a brand. A sponsored post involves creating a post; it can be a photo, video or a story in which you’ve featured a product or a service of a particular brand. There are many forms of sponsored posts ranging from brand owned content, promoting a new product, or launching a new brand.
But before connecting with various brands, it’s more important that you work on increasing your following and engagement. You need to have followers above a thousand and have a decent engagement for brands to consider you suitable for making sponsored posts.
Also, Instagrammers with high amount followers are more likely to organically find brands without joining any influencer platforms or through a middleman. And, it is seen that in many cases, brands reach out first to the influencers having large engagement. So, it’s very important that you write an interesting bio, use the right hashtags, post content regularly and interact with your followers as these factors can play a major role in increasing your engagement.
Once you’ve reached a decent following, it’s time to connect with various brands. But, how can you do it?
Well, there are mainly 3 ways to outreach to any brand –
- Tag relevant brands on your post to make yourself visible to them.
- Create and send a direct message to brands that align with your niche.
- Send a pitch to the company’s marketing department telling about your purpose of reaching out and what services you can offer them.
Apart from these 3 ways, you can even sign up on various Influencer platforms or communities such as Grin, TapInfluence, InfluencerBay, HYPR, TRIBE, etc. These platforms help you find relevant brands that are willing to connect with influential Instagrammers. Some of these networks require you to have a certain amount of followers before you can sign up on them.
As an influencer, you can choose the brands you want to work with and what kind of partnership you would like to enter into with these brands. It can be a short-term or long-term partnership. It can also be a single channel or a multi-channel partnership.
It is also very important for the influencers to decide what to charge per post. You should know your audience and should have a clear idea of your reach and engagement rate (total engagement divided by the number of followers).
2. Become an affiliate
Not everyone has thousands of followers to make money through sponsored posts. For such Instagrammers, affiliate marketing is the best way to make money on Instagram.
An affiliate is one who sells other people’s products and receives a commission for every sale. Unlike an influencer who is aimed to generate awareness about the brand, an affiliate is more concerned about making sales for the partnering brand in exchange for some commission.
So, how does an affiliate make money on Instagram?
You get a unique URL and a trackable link. Through this link, the affiliate program tracks how many clicks are converted to sales and you get a commission for those sales.
Since Instagram doesn’t allow you to create clickable links on your posts, you can post only one affiliate link on your bio section. This means you can focus on only one product affiliate link at a time.
There are many brands that sell their products through affiliate marketing. You can either reach them directly through direct messages or can explore various affiliate marketplaces like Amazon’s Affiliate Program, ShareASale, etc.
As an influencer, it is important that you choose the products that are relevant to your niche and connect with your followers. Choosing a product or service outside your niche may lead to Unfollows.
One of the limitations with affiliate links is that they are upper long which makes them ugly. So, it is recommended that you use URL or link shortening service like bitly.com to make them look appealing on your Instagram bio.
3. Open up and promote your own online business
Instead of working for other brands, you can directly set up your online store on Instagram. You can also use Instagram to promote your products in the same way as any other brand. These products can range from clothes, jewelry, mobile covers, e-books, downloadable travel guides, etc. you can also offer your services on Instagram such as Digital marketing services, content writing services, consultancy services, etc. Whatever you’re planning to sell, make sure that your audience likes it and is ready to spend their money on.
Since Instagram is all about visual content, it is very important to post high-quality and attractive pictures of your products. To make your pictures visually appealing to the followers, use photo editing tools like Adobe Photoshop, Canva, Pixlr, or Instagram’s in-built filters. Add an interesting and clear description with relevant hashtags to make your products visible to people who aren’t even your followers.
You can even showcase your photography skills on Instagram by selling high quality and unique photos. You can also sell your photos as prints on other physical products such as pillows, phone covers, clothes, etc. Before selling them on Instagram, make sure to add a watermark to the image, provide full selling details in the caption and use relevant hashtags to attract more customers such as brands and agencies.
4. Post content regularly
As an Instagram influencer, it is very important to know when and how often you should post on Instagram. There are many successful influencers who posts daily, while some posts 2-3 times a day or even a week.
According to various studies, the influencers who post daily or even 2-3 times a day are more likely to boost their engagement than those who post once or twice a week.
So, it is very important to make the right schedule to increase your reach and audience. Also, make sure that you stick to it.
But sometimes, it’s difficult to follow that particular schedule. And hence there are various tools like buffer, ripl, tailwind, etc. that can help you create and schedule your content in advance and set the date and time for posting. As a result, your content gets posted automatically without doing it yourself.
Final words –
Instagram is a highly effective platform that offers various opportunities for influencers to make money. So, if you’re looking to monetize your Instagram account, here are the top 3 ways that can help you make a living from your work. Just be original and carefully select and deal with the brands you want to work with.
Want to make money on instagram but don’t have the sufficient following base? Then, check out WeJustSocial, where we help many influencers and social media enthusiasts to increase their following and engagement.