Brands and Agencies can improve their social media management efforts, increase the number of followers, and engage with excellent Instagram tools. Instagram is a top-rated photo-sharing application that companies are taking notice of. However, one of the biggest challenges in Instagram marketing is managing your Instagram account efficiently. When you use Instagram as a marketing platform, you will want to see how it affects your overall online marketing and also want to find a better way to manage it beyond your mobile phone. You’ll need tools and strategies like social proof, which is one of the best tactics to keep you at the top of the game. After all, it’s the followers i.e., numbers that pull the newbies to your account. With social proof and the right tools, you can cater to your audience while taking advantage of external validation.

Here are a few exceptional Instagram tools to help you manage Instagram accounts, engage with followers, improve your business, and much more.

Iconosquare

This one is a social media management and analytics tool, allowing marketers to analyze their Instagram insights, schedule posts, manage comments, generate social media reports, and many more. With Iconosquare, users get a bunch of Instagram analytics like the total number of likes, engagement rate, most engaging photos, the best time to post, follower growth charts, and added advanced analytics for promoted content.

Additionally, Iconosquare also lets you keep a close eye on your competitors to understand how your performance stands up to the rest of your peers.

WeJustSocial

WeJustSocial is your go-to tool when you are looking to expand your business or brand in a way where your credibility and social proof are built in no time. For most businesses, it can take months, if not years, to establish trust with their consumers. And, large numbers are always a yes! A recognizable Instagram following is an effective way to prove your worth! 

Also, WeJustSocial never asks for your Instagram password, keeping your privacy at the forefront. Go for this tool if you are looking for visibility for your brand. 

Canva

Canva can be one of the most useful tools to have if you like or dislike the graphic design, as it’s extremely easy to use. Canva, founded in 2012, is a free tool meant for both beginners and professionals. Its simplicity brings an easy interface and access to over a million fonts, photographs, graphics, and different design elements.

To benefit its users, Canva has its own page Design School on the website to utilize the features of the tool more effectively and produce custom projects.

Later

It was founded to be the first-to-market Instagram scheduler in the year 2014. Later (formerly Latergramme) has developed from a simple Instagram tool to an excellent visual marketing platform for Instagram, Twitter, Facebook, and Pinterest.

Later streamlines your Instagram strategy so that you can set yourself up for extra sales and success. Their features center around visual scheduling, media management, analytics, and marketing. Later’s goal is to simplify Instagram marketing, thus making it accessible for all, including small businesses and startups.

PromoRepublic

Busy marketers are sure to appreciate PromoRepublic content ideas, premade templates for holiday promos or giveaways, and the flexibility to customize them with an easy-to-use Graphics Editor.

Also, PromoRepublic’s Smart Posting saves users hours with the AI system that creates a personal posting schedule. It picks up the best time to post based on users’ business, time, and audience.

Social Monitoring by PromoRepublic allows users to monitor mentions and specific hashtags. They will be able to see who mentioned and respond to messages on Instagram, Twitter, and Facebook.

Combin Growth

Combin Growth is an Instagram marketing tool overloaded with powerful features for audience targeting, engagement, analysis, and management. Attract new followers and construct a loyal community for your account and find influencers who fit your niche.

One of the most remarkable things about this Instagram tool is, it uses machine learning technology to analyze users’ quality. You can categorize low-quality accounts with breakthrough technology. Remove pointless engagement and save the limited number of available daily actions for liking, following, and commenting to spend on real and interested Instagram users.

Websta

With the tagline ‘Instagram Web Viewer,’ this tool allows Instagram users to use their accounts on their personal computers.

On Websta, users can access most of the features found available on the Instagram app, such as commenting and liking. The platform also allows you to organize posts, share posts and hashtag pages on social media, subscribe to users, get statistics for accounts, send messages, etc.

SnapWidget

SnapWidget is possibly one of the most popular Instagram widgets, allowing users to quickly and easily embed a photo gallery into their blog or website. This can be in the form of a slideshow, grid layout widget, or photo map to give users the ability to explore places on Instagram.

To add SnapWidget to your blog or website, an Instagram username or a hashtag can be utilized to generate the widget. SnapWidget automatically pulls the latest photos from users’ accounts or hashtags every half an hour.

Repost

With Repost, users can easily repost photos on Instagram while leaving credit to the original poster. The app finds the photos you liked and reposts them smoothly. It also allows them to see which photos and users are getting the maximum number of reposts and allows them to search for relevant tags, users, and contests.

Simply Measured

Simply Measured is a free Instagram user tool that allows users to know how effectively their business uses Instagram and engages on this platform. It shows which photos work best and how the performance is.

Users can download Simply Measured reports to study all the raw data and play around with the charts and graphics.

Unfold

One of the most popular Instagram tools to have entered the market lately for businesses and marketers is Unfold. It is a toolkit for storytellers. The app allows users to create engaging stories for Instagram, Snapchat, and Facebook with a collection of about 25 elegant, minimal, easy-to-use print-media templates.

Using Unfold, marketers can easily preview their stories and export their pages to share them on other social channels.

Wrapping It Up

These tools are bound to take your Instagram business to a whole new level. Of course, doing everything manually and organically can take time, effort, and a lot of patience, but why do it when there are tools available to lend you a hand? Also, WeJustSocial is your personal assistant if you are aiming at enhancing your brand awareness. Nothing can boost your business like big numbers in your followers’ list!

Right behind YouTube, Instagram is the world’s most downloaded app. With a billion users every month, the visual platform is vital for a successful eCommerce marketing strategy. But it takes a little more than simply posting pretty pictures, although that’s certainly a part of the procedure and an understanding of how the platform works to get the most out of it.

If you are new to Instagram, fear not. We got you covered. Let’s dive in.

Create, automate, repeat

Basically, nobody has the time to generate fresh content daily, something you need to be producing as part of a successful strategy. So instead, people create their content surrounding their core marketing efforts in sections, set it up to post through an automated tool, and keep repeating the process.

This simple yet extremely effective process allows you to devote time to creating as much key content as possible and then take advantage of the different scheduling tools available to post that content for you.

Invest. Invest. Invest

Did you know, 54% of people will visit a website after seeing a positive impression from others? Before you begin this journey of understanding how to improve your strategy, you need to know the importance of big numbers when it comes to Instagram. An Instagram business account with excellent online visibility is just what you need for your business to boom! The investment is all worth it! Head to WeJustSocial to understand how it works! This is a decision you just won’t regret!

Create content for YOUR audience

So, scheduling a lot of content is all well and good, but only if the content is appropriate for your audience. Because the Instagram algorithm lets the best-performing content show on more feeds, it has never been more important than now to meet the bar and raise it where possible! Create content your audience and followers can relate to as it is very easy to lose followers when they see unrelatable, uninteresting content on their feed.

Use hashtags

Instagram hashtags can be highly impactful when it comes to eCommerce strategy. Using them properly will allow you to double the visibility of your content and expand your reach while using them incorrectly can cause some damage. It can happen by irritating your followers or ending up getting penalized through the platform’s algorithms. Those who are unclear on how hashtags work expand your reach by creating a tag for your post. Let’s say you caption your post with some hashtag. That post then shows up on the section for that hashtag.

Similarly, if you are using a hashtag in your Instagram story, your account may show up in the Story for that particular hashtag. It’s a really simple means to occupy space within the platform. And, people can really follow hashtags, so even if they do not follow your account, they can still see your post on their feed. Not only are hashtags an excellent way to boost your visibility, but they are also an effective way to add a sense of community within your audience.

Use user-generated content

Another way to create a community among your audience is by utilizing user-generated content. UGC has a lot of scope for impacting eCommerce strategy. This is why Instagram is the perfect platform. It’s a kind of fancy review system, really. 

Also, since 85% of users were found to be more influenced by UGC than brand content, it’s really worth having! So, whether you are asking people to submit creative stuff that they’ve “shot on an iPhone” or a selfie, posting this kind of content on your Instagram is an excellent way to improve your eCommerce strategy. Now, creating a sense of community and engagement within your existing audience, as well as a successful eCommerce strategy, also works to expand your audience. 

Use these two common growth hacks

1. Competitions & giveaways

You can think of this as a killer combo of User Generated Content and good old-fashioned promotion. This kind of content is seen when brands offer a chance to win a $1000 new wardrobe in exchange for people tagging 3 friends and sharing the post on their Instagram Story. This content works excellently for getting engagement from your existing customers and growing your audience.

2. Collaborations with influencers

It is similar to User Generated Content, but here a user is someone with influence. Collaborations are an excellent string to add to your eCommerce bow. It’s like getting a recommendation for a coffee shop from a friend who knows all about coffee, rather than from a friend who actually only drinks tea. There are tons of options for influencer marketing like:

• Sponsored blog posts
• Sponsored Instagram posts
• Sponsored events offline

This is also one of the social proofs that get you noticed quickly. You can promote all these on your Instagram as part of your eCommerce strategy. It is worth noting that influencer marketing is now widely understood and accepted. Also, transparency is of the greatest importance.

Your customers are in search of validation and social-proof more than anything. And, they’ll know if you’re paying a lot of money to get someone to say “I absolutely love this product” when in fact, they have never even used it! Influencer marketing is successful when the collaboration is with someone who actually uses your product and shares your values. A recent study found that influencers and brands who have stronger social-proof and a solid aligned accounts correlated to greater ROI.

Now, in the early section of the article, it is mentioned that there’s more to a successful Instagram strategy than pretty pictures. It is true, but images are significant. Instagram is, above all, a visual platform, and you cannot afford to neglect the visuals of your feed.

Use high-quality media

There isn’t enough stress on the significance of having high-quality media on the Instagram account. If you don’t have any, then make it a priority. It is hard to take a brand seriously if its pictures are blurry, irrelevant, or unappealing. While stock images are quite acceptable, sometimes even encouraged, it is vital to have your own stuff. 

Wrapping it Up

The most successful Instagram eCommerce strategies are the ones that prioritize audience engagement and growth. After all, nurturing your leads is the key to turning them into conversions. And, with Instagram grabbing one of the highest engagement rates across all social media platforms, it’s the perfect place to start! These tips are bound to help you achieve your business goals!